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Rainbow Morning O'S Cereal
365 Everyday Value, Whole Foods Market Inc.Plant Based Foods And Beverages · 0099482452957

Rainbow Morning O'S Cereal

Greenveil's read: consider avoiding. Food health critical · 1 additive of concern (Annatto / bixin / norbixin).

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten

Declared on pack via Open Food Facts · updated 18 Mar 2026

Why it's rated this way

1 additive on this label is on our additives-of-concern list.

  1. Annatto / bixin / norbixinMinor concernNatural colour; occasional allergic/intolerance reactions.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Natural colour; occasional allergic/intolerance reactions.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Wheat, corn, blue corn, oats55.6%No flag
  • Cane sugar13.8%No flag›
  • Corn flour13.8%No flag›
  • Oat fibre8.5%No flag
  • Calcium carbonate · E170i4.2%No flag
  • Sea salt0.3%No flag›
  • Colour0.3%No flag
  • Annatto · E160b0.2%Low

    Natural colour; occasional allergic/intolerance reactions.

  • Radish<0.1%No flag›
  • Turmeric · E100<0.1%No flag
  • Natural flavouring0.3%No flag
  • Mixed tocopherols added to maintain freshness3.2%No flag
Show original label text

Whole grains (organic wheat, organic corn, organic blue corn, oats), organic cane sugar, organic corn flour, oat fiber, calcium carbonate, sea salt, color (annatto, radish extract, turmeric), natural flavor, mixed tocopherols added to maintain freshness.

Alerts

Declared allergens

This product declares Gluten.

Declared on pack via Open Food Facts · updated 18 Mar 2026

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Annatto / bixin / norbixinNatural colour; occasional allergic/intolerance reactions.

Per-ingredient concern · chemical identity, not food safety

What drives this

2 low · 1 not assessed

1 of 3 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

Image cache

Greenveil proxy cache

Asset write on fetch

Ingredient content

Normalized label parsed

9 items

Your context

Through your lens

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A balanced day-to-day read across overall concern and fit.

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