Retinol advanced firming cream

Why it's rated this way

4 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, Retinol.

1. RetinolHigh concernVitamin A (retinol and its esters). Cosmetics add to the vitamin A people already get from food, so the EU capped it at 0.05 % retinol equivalent in body lotion and 0.3 % in other products — products over the cap may still be on sale until May 2027, and a label does not show the strength.

   What it is

   Its recorded role: flavouring and conditioner. About Retinol

   Why it's flagged

   Vitamin A (retinol and its esters). Cosmetics add to the vitamin A people already get from food, so the EU capped it at 0.05 % retinol equivalent in body lotion and 0.3 % in other products — products over the cap may still be on sale until May 2027, and a label does not show the strength.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. BhtModerate concernSynthetic antioxidant. The EU restricts it to 0.001 % in mouthwash, 0.1 % in toothpaste and 0.8 % in other cosmetics; the SCCS found it safe within those limits, but it is a common avoidance ingredient.

   What it is

   Its recorded role: antioxidant and fragrance. About Bht

   Why it's flagged

   Synthetic antioxidant. The EU restricts it to 0.001 % in mouthwash, 0.1 % in toothpaste and 0.8 % in other cosmetics; the SCCS found it safe within those limits, but it is a common avoidance ingredient.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

3. Mineral Oil/Huile MineraleMinor concernCosmetic-grade mineral oil (paraffinum liquidum) is a highly refined white oil. The EU prohibition covers untreated and mildly treated petroleum oils, not refined grades.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Cosmetic-grade mineral oil (paraffinum liquidum) is a highly refined white oil. The EU prohibition covers untreated and mildly treated petroleum oils, not refined grades.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list. The listing applies only under conditions a label can't show (product type, concentration or use).

   How sure we are

   Moderate confidence. Matched to part of a longer label entry, so the flagged form may not be the one in this product.

4. Sodium HydroxideMinor concernAlkali (lye). It is used up in the product: as a pH adjuster it neutralises an acid in the formula, and in soap it turns the oils into soap. The EU caps the alkalinity it may leave (pH 11 for pH-adjuster use); the higher limits, with warnings, are only for hair straighteners, cuticle removers and depilatories.

   What it is

   Its recorded role: buffering and denaturant. About Sodium Hydroxide

   Why it's flagged

   Alkali (lye). It is used up in the product: as a pH adjuster it neutralises an acid in the formula, and in soap it turns the oils into soap. The EU caps the alkalinity it may leave (pH 11 for pH-adjuster use); the higher limits, with warnings, are only for hair straighteners, cuticle removers and depilatories.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: all 21 ingredients recognised.