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Best ChoicePlant Based Foods And Beverages · 0070038642060

Best choice, right choice, crispy rice and wheat flakes, fruit & yogurt

Greenveil's read: consider avoiding. Food health critical · 5 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Dairy
  • Gluten
  • Soy

Declared on pack via Open Food Facts · updated 22 Apr 2020

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Why it's rated this way

5 additives on this label are on our additives-of-concern list.

  1. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Sodium sulphiteModerate concernSulphite; asthma/allergic-type reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Sulphite; asthma/allergic-type reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. Sodium phosphatesMinor concernInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Rice51%No flag›
  • Whole grain wheat24.5%No flag
  • Sugar12.2%No flag›
  • Wheat bran6.1%No flag›
  • Whole grain oat flakes3.1%No flag
  • Soluble wheat fiber1.5%No flag
  • Icing sugar0.8%No flag
  • Sugar0.4%No flag›
  • Corn starch0.4%No flag›
  • Contains 2% and less of corn syrup0.4%No flag
  • Rice flour0.2%No flag›
  • Salt<0.1%No flag›
  • Barley malt syrup<0.1%No flag›
  • Vegetable oils<0.1%No flag›
  • Palm kernel oil<0.1%No flag›
  • Canola<0.1%No flag›
  • Dried apple<0.1%No flag
  • DextroseNo flag›
  • Wheat flakesNo flag
  • Whole grain wheat flourNo flag
  • HoneyNo flag›
  • Natural flavouringNo flag
  • Skimmed milk powderNo flag
  • Nonfat yogurt powderNo flag
  • Cultured nonfat milkNo flag
  • Soya lecithinNo flag›
  • MolassesNo flag›
  • Artificial flavouringNo flag
  • Citric acid · E330No flag
  • Corn starchNo flag›
  • Degermed yellow corn mealNo flag
  • Mixed tocopherols · E306No flag
  • Bht added to preserve freshness · E321Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • Malic acid · E296No flag
  • E339iiiNo flag
  • ColourNo flag
  • E500iiNo flag
  • Red 40 · E129High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Blue 1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Calcium stearateNo flag›
  • Sodium sulfite · E221Moderate

    Sulphite; asthma/allergic-type reactions in sensitive individuals.

  • To promote color retentionNo flag
  • VitaminsNo flag›
  • MineralsNo flag
  • Sodium ascorbate · E301No flag
  • Vitamin cNo flag›
  • D alpha tocopheryl acetateNo flag›
  • Vitamin eNo flag›
  • Reduced ironNo flag›
  • Niacinamide · E375No flag
  • Pyridoxine hydrochlorideNo flag›
  • Vitamin b6No flag›
  • Retinyl palmitateNo flag›
  • Riboflavin · E101No flag
  • Vitamin b2 · E101No flag
  • Thiamin mononitrateNo flag›
  • ThiaminNo flag›
  • Folic acidNo flag›
  • VitaminsNo flag›
  • Vitamin dNo flag›
  • Vitamin b12No flag›
  • Sodium phosphates (E339)Low

    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Show original label text

Rice, whole grain wheat, sugar, wheat bran, whole grain rolled oats, soluble wheat fiber, powdered sugar (sugar, cornstarch), contains 2% or less of corn syrup, rice flour, salt, malted barley syrup, vegetable oils (palm kernel and canola), dried apples, dextrose, wheat flakes, whole grain wheat flour, honey, natural flavor, nonfat dry milk, nonfat yogurt powder (cultured nonfat milk), soy lecithin, molasses, artificial flavor, citric acid, cornstarch, degermed yellow corn meal, mixed tocopherols and bht added to preserve freshness, malic acid, trisodium phosphate, added color, baking soda, red 40, blue 1, calcium stearate, sodium sulfite (to promote color retention). vitamins and minerals: sodium ascorbate (vitamin c), alpha tocopherol acetate (vitamin e), reduced iron, niacinamide, pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12.

Alerts

Declared allergens

This product declares Dairy, Gluten, Soy.

Declared on pack via Open Food Facts · updated 22 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Sodium sulphiteSulphite; asthma/allergic-type reactions in sensitive individuals.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
  • Sodium phosphatesInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 critical · 1 high · 6 moderate · 2 minor · 3 low · 9 not assessed

9 of 22 ingredients not yet assessed · Show all
  9. 22VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

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