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Snacks · 0011284003427

Birthday cake pie

Greenveil's read: consider avoiding. Food health critical · 6 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten
  • Soy

Declared on pack via Open Food Facts · updated 23 Apr 2020

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Why it's rated this way

6 additives on this label are on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Titanium dioxideHigh concernPossible genotoxicity (DNA/chromosomal damage) could not be ruled out; no longer considered safe as a food additive.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Possible genotoxicity (DNA/chromosomal damage) could not be ruled out; no longer considered safe as a food additive.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. ErythrosineModerate concernIodine-based red dye; thyroid effects in animal studies; restricted uses.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Iodine-based red dye; thyroid effects in animal studies; restricted uses.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  6. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Flour51.9%No flag›
  • Wheat flour26.2%No flag›
  • Niacin · E37512.8%No flag
  • Reduced iron6.4%No flag›
  • Thiamin mononitrate3.2%No flag›
  • Riboflavin · E1011.6%No flag
  • Folic acid1.6%No flag›
  • Water24.1%No flag›
  • High fructose corn syrup12%No flag›
  • Palm oil6%No flag›
  • Fractionated palm oil3%No flag
  • Sugar1.5%No flag›
  • Contains less than 2% of each of the following0.8%No flag
  • Modified food starch0.8%No flag›
  • Corn starch0.4%No flag›
  • Dextrose0.2%No flag›
  • Malted barley<0.1%No flag›
  • Wheat flour<0.1%No flag›
  • Salt<0.1%No flag›
  • Titanium dioxide · E171<0.1%High

    Possible genotoxicity (DNA/chromosomal damage) could not be ruled out; no longer considered safe as a food additive.

  • Colour<0.1%No flag
  • Confectioner's glazeNo flag
  • Fd&c yellow 5 lakeNo flag
  • Fd&c red 40 lakeNo flag
  • Fd&c yellow 6 lakeNo flag
  • Fd&c blue 1 lakeNo flag
  • Fd&c red 3 · E127Moderate

    Iodine-based red dye; thyroid effects in animal studies; restricted uses.

  • Natural and artificial flavouringNo flag
  • Citric acid · E330No flag
  • Carnuba waxNo flag›
  • Fd&c blue 1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Wheat starchNo flag›
  • Glucono delta lactone · E575No flag
  • Sodium stearolyl lactylateNo flag
  • Soya lecithinNo flag›
  • Tartrazine (E102)High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Sunset yellow FCF (E110)High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Allura red AC (E129)High

    Southampton Six colour; hyperactivity/attention concern in children.

Show original label text

Enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), water, high fructose corn syrup, palm oil & fractionated palm oil, sugar, contains less than 2% of each of the following: modified food starch, cornstarch, dextrose, malted barley, wheat flour, salt, titanium dioxide (color), confectioner's glaze, fd&c yellow 5 lake, fd&c red 40 lake, fd&c yellow 6 lake, fd&c blue 1 lake, fd&c red 3, natural & artificial flavors, citric acid, carnuba wax, fd&c blue 1, wheat starch, glucono delta lactone, sodium stearolyl lactylate, soy lecithin.

Alerts

Declared allergens

This product declares Gluten, Soy.

Declared on pack via Open Food Facts · updated 23 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Titanium dioxidePossible genotoxicity (DNA/chromosomal damage) could not be ruled out; no longer considered safe as a food additive.
  • ErythrosineIodine-based red dye; thyroid effects in animal studies; restricted uses.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.

Per-ingredient concern · chemical identity, not food safety

What drives this

3 moderate · 4 low · 6 not assessed

6 of 13 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

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