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Plant Based Foods And Beverages · 0042400305361

Birthday cake remix cereal

Greenveil's read: consider avoiding. Food health critical · 6 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

No allergens listed for this product in our data yet — check the pack.

Checked against the Open Food Facts record · updated 23 Apr 2020

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Why it's rated this way

6 additives on this label are on our additives-of-concern list.

  1. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. ErythrosineModerate concernIodine-based red dye; thyroid effects in animal studies; restricted uses.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Iodine-based red dye; thyroid effects in animal studies; restricted uses.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Indigotine / indigo carmineModerate concernSynthetic dye; allergic-type reactions reported.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. Sodium phosphatesMinor concernInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  6. PolyphosphatesMinor concernInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Corn flour52.2%No flag›
  • Sugar21.9%No flag›
  • Marshmallows13%No flag
  • Sugar6.5%No flag›
  • Corn syrup3.2%No flag›
  • Modified corn starch1.6%No flag›
  • Dextrose0.8%No flag›
  • Gelatin · E4280.4%No flag
  • Cocoa powder0.2%No flag›
  • Natural and artificial flavouring0.1%No flag
  • Sodium hexametaphosphate · E452i0.1%No flag
  • Cornmeal6.5%No flag
  • Corn syrup3.2%No flag›
  • Canola oil1.6%No flag›
  • Degermed corn0.8%No flag
  • Calcium carbonate · E170i0.4%No flag
  • Salt0.2%No flag›
  • E339iii0.1%No flag
  • Natural and artificial flavouring<0.1%No flag
  • Blue 2 · E132<0.1%Moderate

    Synthetic dye; allergic-type reactions reported.

  • Red 3 · E127<0.1%Moderate

    Iodine-based red dye; thyroid effects in animal studies; restricted uses.

  • Yellow 6 · E110High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Bht added to preserve freshness · E321Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • VitaminsNo flag›
  • MineralsNo flag
  • Ferric orthophosphateNo flag›
  • Niacinamide · E375No flag
  • Vitamin b3 · E375No flag
  • Zinc oxideNo flag›
  • Thiamin mononitrateNo flag›
  • ThiaminNo flag›
  • Calcium pantothenateNo flag›
  • Pantothenic acidNo flag›
  • Pyridoxine hydrochlorideNo flag›
  • Vitamin b6No flag›
  • Folic acidNo flag›
  • Sodium phosphates (E339)Low

    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

  • Polyphosphates (E452)Low

    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Show original label text

Corn flour, sugar, marshmallows (sugar, corn syrup, modified cornstarch, dextrose, gelatin, cocoa powder, natural and artificial flavor, sodium hexametaphosphate), corn meal, corn syrup, canola oil, degermed corn, calcium carbonate, salt, trisodium phosphate, natural and artificial flavor, blue 2, red 3, yellow 6, bht added to preserve freshness. vitamins and minerals: ferric orthophosphate (source of iron), niacinamide (vitamin b3), zinc oxide, thiamin mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid.

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • ErythrosineIodine-based red dye; thyroid effects in animal studies; restricted uses.
  • Indigotine / indigo carmineSynthetic dye; allergic-type reactions reported.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
  • Sodium phosphatesInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
  • PolyphosphatesInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Per-ingredient concern · chemical identity, not food safety

What drives this

4 moderate · 1 minor · 4 low · 2 not assessed

2 of 11 ingredients not yet assessed · Show all
  2. 11VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

25 items

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