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Plant Based Foods And Beverages · 0424003377980

Blueberry Muffin Toasters Cereal, Blueberry

Greenveil's read: consider avoiding. Food health critical · 4 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten
  • Soy

Declared on pack via Open Food Facts · updated 3 May 2025

Why it's rated this way

4 additives on this label are on our additives-of-concern list.

  1. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Titanium dioxideHigh concernPossible genotoxicity (DNA/chromosomal damage) could not be ruled out; no longer considered safe as a food additive.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Possible genotoxicity (DNA/chromosomal damage) could not be ruled out; no longer considered safe as a food additive.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Indigotine / indigo carmineModerate concernSynthetic dye; allergic-type reactions reported.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Sodium phosphatesMinor concernInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Whole Grain Wheat52%No flag
  • Sugar24%No flag›
  • Rice Flour12%No flag›
  • Canola Oil6%No flag›
  • Fructose3%No flag›
  • Dextrose1.5%No flag›
  • Maltodextrin0.8%No flag›
  • Salt0.4%No flag›
  • Calcium Carbonate · E170i0.2%No flag
  • Soya lecithin<0.1%No flag›
  • E339iii<0.1%No flag
  • Natural and artificial flavouring<0.1%No flag
  • Blue 2 Lake · E132<0.1%Moderate

    Synthetic dye; allergic-type reactions reported.

  • Red 40 Lake · E129High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Titanium Dioxide · E171High

    Possible genotoxicity (DNA/chromosomal damage) could not be ruled out; no longer considered safe as a food additive.

  • ColourNo flag
  • Tbhq Added To Preserve FreshnessNo flag
  • VitaminsNo flag›
  • And MineralsNo flag
  • Ferric OrthoNo flag
  • PhosphateNo flag›
  • Niacinamide · E375No flag
  • Vitamin B3 · E375No flag
  • Zinc OxideNo flag›
  • Thiamin MononitrateNo flag›
  • ThiaminNo flag›
  • Calcium PantothenateNo flag›
  • Pantothenic acidNo flag›
  • Pyridoxine HydrochlorideNo flag›
  • Vitamin B6No flag›
  • Folic AcidNo flag›
  • Sodium phosphates (E339)Low

    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Show original label text

Whole Grain Wheat, Sugar, Rice Flour, Canola Oil, Fructose, Dextrose, Maltodextrin, Salt, Calcium Carbonate, Soy Lecithin, Trisodium Phosphate, Natural And Artificial Flavor, Blue 2 Lake, Red 40 Lake, Titanium Dioxide (Color), Tbhq Added To Preserve Freshness. Vitamins And Minerals: Ferric Ortho - Phosphate (Source Of Iron), Niacinamide (Vitamin B3), Zinc Oxide, Thiamin Mononitrate (Vitamin B1), Calcium Pantothenate (Vitamin B5), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid.

Alerts

Declared allergens

This product declares Gluten, Soy.

Declared on pack via Open Food Facts · updated 3 May 2025

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Titanium dioxidePossible genotoxicity (DNA/chromosomal damage) could not be ruled out; no longer considered safe as a food additive.
  • Indigotine / indigo carmineSynthetic dye; allergic-type reactions reported.
  • Sodium phosphatesInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Per-ingredient concern · chemical identity, not food safety

What drives this

5 moderate · 1 minor · 5 low · 4 not assessed

4 of 15 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

26 items

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