Sweetened rice cereal, marshmallows

Why it's rated this way

3 additives on this label are on our additives-of-concern list.

1. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Southampton Six colour; hyperactivity/attention concern in children.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

2. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Synthetic dye; allergic-type reactions reported in sensitive individuals.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

3. Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.