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Fruity Bits, Sweetened Rice Cereal With Natural Fruit Flavors And Other Natural Flavors

Greenveil's read: consider avoiding. Food health critical · 3 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

No allergens listed for this product in our data yet — check the pack.

Checked against the Open Food Facts record · updated 9 Mar 2017

Why it's rated this way

3 additives on this label are on our additives-of-concern list.

  1. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Rice69.2%No flag›
  • Sugar15.4%No flag›
  • Salt0.6%No flag›
  • Canola oil0.6%No flag›
  • Contains less than 0.5% of natural flavors0.6%No flag
  • Red 40 · E1290.6%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Turmeric0.6%No flag›
  • Colour0.6%No flag
  • Yellow 6 · E1100.6%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Blue 1 · E1330.6%Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Vanillan0.6%No flag
  • Artificial flavouring0.6%No flag
  • Vitamins0.6%No flag›
  • Minerals0.6%No flag
  • Sodium ascorbate · E3010.6%No flag
  • Vitamin c0.6%No flag›
  • Niacinamide · E3750.6%No flag
  • Zinc oxide0.6%No flag›
  • Reduced iron0.6%No flag›
  • Retinyl palmitate0.6%No flag›
  • Pyridoxine hydrochloride0.6%No flag›
  • Vitamin b60.6%No flag›
  • Riboflavin · E1010.6%No flag
  • Vitamin b2 · E1010.6%No flag
  • Thiamin mononitrate0.6%No flag›
  • Thiamin0.6%No flag›
  • Folic acid0.6%No flag›
  • Vitamins0.6%No flag›
  • Vitamin d0.6%No flag›
  • Vitamin b123.5%No flag›
Show original label text

Rice, sugar, salt, canola oil, contains less than 0.5% of natural flavors, red 40, turmeric (for color), yellow 6, blue 1, vanillan (an artificial flavor). vitamins and minerals: sodium ascorbate (vitamin c), niacinamide, zinc oxide, reduced iron, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 critical · 1 high · 1 minor · 9 low · 2 not assessed

2 of 14 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Pending enrichment

Ingredient content

Normalized label parsed

23 items

Your context

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