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Plant Based Foods And Beverages · 0038000201776

Frosted strawberry cereal, frosted strawberry

Greenveil's read: consider avoiding. Food health critical · 4 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten

Declared on pack via Open Food Facts · updated 23 Apr 2020

Why it's rated this way

4 additives on this label are on our additives-of-concern list.

  1. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Carboxymethyl cellulose (CMC)Minor concernSynthetic emulsifier linked in animal and in-vitro studies to gut-microbiome disruption and intestinal inflammation; human evidence is emerging.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic emulsifier linked in animal and in-vitro studies to gut-microbiome disruption and intestinal inflammation; human evidence is emerging.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Whole wheat flour52%No flag
  • Sugar19.5%No flag›
  • Strawberry filling14.2%No flag
  • Invert sugar7.1%No flag›
  • Vegetable glycerin3.6%No flag
  • Dextrose1.8%No flag›
  • Sugar0.9%No flag›
  • Dried apple0.4%No flag
  • Palm oil0.2%No flag›
  • Strawberry puree0.1%No flag
  • Modified corn starch<0.1%No flag›
  • Corn starch<0.1%No flag›
  • Citric acid · E330<0.1%No flag
  • Cellulose gelNo flag›
  • Natural flavouringNo flag
  • Sodium citrateNo flag›
  • Cellulose gum · E466Low

    Synthetic emulsifier linked in animal and in-vitro studies to gut-microbiome disruption and intestinal inflammation; human evidence is emerging.

  • Datem · E472eNo flag
  • Mono- and diglycerides · E471No flag
  • Xanthan gum · E415No flag
  • Sodium alginate · E401No flag
  • Caramel color · E150aNo flag
  • Red 40 · E129High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Wholemeal oat flour7.1%No flag
  • Rice flour3.6%No flag›
  • Oat fibre1.8%No flag
  • Contains 2% and less of wheat flour0.9%No flag
  • Salt0.4%No flag›
  • Colour0.2%No flag
  • Natural and artificial flavouring0.1%No flag
  • Degerminated yellow corn flour<0.1%No flag
  • Corn starch<0.1%No flag›
  • Turmeric for color · E100<0.1%No flag
  • Red 40 · E129High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Blue 1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • VitaminsNo flag›
  • MineralsNo flag
  • Reduced ironNo flag›
  • Niacinamide · E375No flag
  • Vitamin b6No flag›
  • Pyridoxine hydrochlorideNo flag›
  • Vitamin b2 · E101No flag
  • Riboflavin · E101No flag
  • ThiaminNo flag›
  • Thiamin hydrochlorideNo flag›
  • Thiamin mononitrateNo flag›
  • Folic acidNo flag›
  • VitaminsNo flag›
  • CholecalciferolNo flag›
  • Vitamin b12No flag›
  • Ammonia caramel (E150C)Moderate

    Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.

Show original label text

Whole wheat flour, sugar, strawberry flavored filling (invert sugar, vegetable glycerin, dextrose, sugar, dried apples, palm oil, strawberry puree concentrate, modified corn starch, cornstarch, citric acid, cellulose gel, natural flavor, sodium citrate, cellulose gum, datem, mono - and diglycerides, xanthan gum, sodium alginate, caramel color, red 40), whole grain oat flour, rice flour, oat fiber, contains 2% or less of wheat flour, salt, color added, natural and artificial flavor, degerminated yellow corn flour, cornstarch, turmeric extract for color, red 40, blue 1. vitamins and minerals: reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride, thiamin mononitrate), folic acid, vitamin d3, vitamin b12.

Alerts

Declared allergens

This product declares Gluten.

Declared on pack via Open Food Facts · updated 23 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Ammonia caramelCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
  • Carboxymethyl cellulose (CMC)Synthetic emulsifier linked in animal and in-vitro studies to gut-microbiome disruption and intestinal inflammation; human evidence is emerging.

Per-ingredient concern · chemical identity, not food safety

What drives this

3 moderate · 1 minor · 2 low · 4 not assessed

4 of 10 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

26 items

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