Declared allergens
This product declares Gluten.
Declared on pack via Open Food Facts · updated 23 Apr 2020
Fruit frenzy sweetened multi-grain cereal with marshmallows, fruit frenzy with marshmallows
Greenveil's read: consider avoiding. Food health critical · 4 additives of concern.
- Critical
Allergens
- Gluten
Declared on pack via Open Food Facts · updated 23 Apr 2020
Why it's rated this way
4 additives on this label are on our additives-of-concern list.
Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Southampton Six colour; hyperactivity/attention concern in children.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Southampton Six colour; hyperactivity/attention concern in children.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Synthetic dye; allergic-type reactions reported in sensitive individuals.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
PolyphosphatesMinor concernInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Ingredients
- Niacin · E3756%No flag
- Riboflavin · E1010.8%No flag
- Marshmallows12.1%No flag
- Gelatin · E4280.4%No flag
- Red 40 · E1290.2%High
Southampton Six colour; hyperactivity/attention concern in children.
- Yellow 5 · E102<0.1%No flag
- Blue 1 · E133<0.1%Moderate
Synthetic dye; allergic-type reactions reported in sensitive individuals.
- Sodium hexametaphosphate · E452i<0.1%No flag
- Natural and artificial flavouring<0.1%No flag
- Wholemeal oat flour3%No flag
- Natural flavouring0.3%No flag
- Blue 1 · E1330.3%Moderate
Synthetic dye; allergic-type reactions reported in sensitive individuals.
- Red 40 · E1290.3%High
Southampton Six colour; hyperactivity/attention concern in children.
- Yellow 6 · E1100.3%High
Southampton Six colour; hyperactivity/attention concern in children.
- Colour0.3%No flag
- Annatto · E160b0.3%No flag
- Colour0.3%No flag
- Minerals0.3%No flag
- Calcium carbonate · E170i0.3%No flag
- Sodium ascorbate · E3010.1%No flag
- Niacinamide · E375<0.1%No flag
- Annatto · E160bNo flag
- ColourNo flag
- Vitamin b2 · E101No flag
- Riboflavin · E101No flag
- Polyphosphates (E452)Low
Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
Show original label text
Sugar, enriched bleached flour (bleached wheat flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid), marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatin, red 40, yellow 5 and 6, blue 1, sodium hexametaphosphate, natural and artificial flavor), corn flour, whole oat flour, salt, natural flavor, blue 1, red 40, yellow 6, turmeric oleoresin (color), annatto extract (color). vitamins & minerals: calcium carbonate, vitamin c (sodium ascorbate), vitamin a (palmitate), niacinamide, zinc (zinc oxide), iron (reduced iron), vitamin b12 (cyanocobalamin), annatto extract (color), vitamin b6 (pyridoxine hydrochloride), vitamin d (cholecalciferol), vitamin b2 (riboflavin), vitamin b1 (thiamine hydrochloride), folic acid.
Alerts
Food health
Nutrition profile and additives of concern
Contains additive of concern
- Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
- Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
- Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
- PolyphosphatesInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
Per-ingredient concern · chemical identity, not food safety
7 of 16 ingredients not yet assessed · Show allHide
Alternatives
No lower-concern alternatives are available for this product yet.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
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Ingredient content
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