Sweetened Rice Cereal Natural and Artificial Fruit Flavor

Why it's rated this way

5 additives on this label are on our additives-of-concern list.

1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Southampton Six colour; hyperactivity/attention concern in children.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Southampton Six colour; hyperactivity/attention concern in children.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

4. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Synthetic dye; allergic-type reactions reported in sensitive individuals.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

5. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.