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General millsPlant Based Foods And Beverages · 0016000479944

Mini Sweetened Toast-Shaped Cereal, Strawberry

Greenveil's read: consider avoiding. Food health critical · 2 additives of concern (worst: Ammonia caramel).

Food health
Critical
Chemical concern
Not assessed

Allergens

No allergens listed for this product in our data yet — check the pack.

Checked against the Open Food Facts record · updated 3 May 2025

Why it's rated this way

2 additives on this label are on our additives-of-concern list.

  1. Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Wholemeal oat51.5%No flag
  • Whole Grain Corn24.2%No flag
  • Sugar12.1%No flag›
  • Fructose6.1%No flag›
  • Rice Flour3%No flag›
  • Palm Oil1.5%No flag›
  • Corn Starch0.8%No flag›
  • Strawberry Puree0.4%No flag
  • Corn Syrup0.2%No flag›
  • Dextrose<0.1%No flag›
  • Canola Oil<0.1%No flag›
  • Salt<0.1%No flag›
  • E500ii<0.1%No flag
  • Natural flavouringNo flag
  • Caramel Color · E150aNo flag
  • Vitamin ENo flag›
  • Mixed Tocopherols · E306No flag
  • Bht Added To Preserve Freshness · E321Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • VitaminsNo flag›
  • And MineralsNo flag
  • E341iiiNo flag
  • ZincNo flag›
  • IronNo flag›
  • Mineral NutrientsNo flag
  • Vitamin CNo flag›
  • Sodium Ascorbate · E301No flag
  • A B VitaminNo flag
  • Niacinamide · E375No flag
  • Vitamin B6No flag›
  • Pyridoxine HydrochlorideNo flag›
  • Vitamin B2 · E101No flag
  • Riboflavin · E101No flag
  • VitaminsNo flag›
  • ThiaminNo flag›
  • Thiamin MononitrateNo flag›
  • Vitamin ANo flag›
  • Retinyl palmitateNo flag›
  • A B vitaminsNo flag
  • Folic AcidNo flag›
  • Vitamin B12No flag›
  • CholecalciferolNo flag›
  • Ammonia caramel (E150C)Moderate

    Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.

Show original label text

Whole Grain Oats, Whole Grain Corn, Sugar, Fructose, Rice Flour, Palm Oil, Corn Starch, Dried Strawberry Puree, Corn Syrup, Dextrose, Canola Oil, Salt, Baking Soda, Natural Flavor, Caramel Color. Vitamin E (Mixed Tocopherols) And Bht Added To Preserve Freshness. Vitamins And Minerals: Tricalcium Phosphate, Zinc And Iron (Mineral Nutrients), Vitamin C (Sodium Ascorbate), A B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), A B Vitamin (Folic Acid), Vitamin B12, Vitamin D3.

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Ammonia caramelCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

Per-ingredient concern · chemical identity, not food safety

What drives this

6 moderate · 1 minor · 7 low · 7 not assessed

7 of 21 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

Image cache

No product image yet

Pending enrichment

Ingredient content

Normalized label parsed

34 items

Your context

Through your lens

Everyday use

A balanced day-to-day read across overall concern and fit.

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