Skip to content
Saving recent analysis
Cereal
Great ValuePlant Based Foods And Beverages · 0078742183930

Cereal

Greenveil's read: consider avoiding. Food health critical · 3 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten

Declared on pack via Open Food Facts · updated 6 Jul 2024

Why it's rated this way

3 additives on this label are on our additives-of-concern list.

  1. Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Sodium phosphatesMinor concernInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Whole wheat52.2%No flag
  • Rice23.9%No flag›
  • Sugar12%No flag›
  • Raisins6%No flag›
  • Oat3%No flag›
  • Honey cluster1.5%No flag
  • Sugar0.7%No flag›
  • Oat flakes0.4%No flag
  • Oats0.2%No flag›
  • Oat flakes<0.1%No flag
  • Sugar<0.1%No flag›
  • Canola oil<0.1%No flag›
  • Molasses<0.1%No flag›
  • HoneyNo flag›
  • Mixed tocopherols · E306No flag
  • A preservativeNo flag
  • Wheat flakes<0.1%No flag
  • Crisp rice<0.1%No flag
  • Rice flour<0.1%No flag›
  • Sugar<0.1%No flag›
  • Malt extractNo flag›
  • SaltNo flag›
  • Rice extractNo flag
  • Corn syrup<0.1%No flag›
  • Wheat bits<0.1%No flag
  • Whole wheat flourNo flag
  • Corn starchNo flag›
  • Degermed yellow corn mealNo flag
  • SugarNo flag›
  • SaltNo flag›
  • E339iiiNo flag
  • E500iiNo flag
  • Annatto colorNo flag›
  • Caramel color · E150aNo flag
  • Bht · E321Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • A preservativeNo flag
  • HoneyNo flag›
  • CinnamonNo flag›
  • Natural and artificial flavouringNo flag
  • Bht · E321Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • A preservativeNo flag
  • Wheat bran0.7%No flag›
  • Corn syrup0.4%No flag›
  • Glycerin · E4220.2%No flag
  • Salt<0.1%No flag›
  • Malt syrup<0.1%No flag›
  • Vitamins<0.1%No flag›
  • Minerals<0.1%No flag
  • Niacinamide · E375<0.1%No flag
  • Zinc oxideNo flag›
  • Reduced ironNo flag›
  • Pyridoxine hydrochlorideNo flag›
  • Vitamin b6No flag›
  • Riboflavin · E101No flag
  • Vitamin b2 · E101No flag
  • Retinyl palmitateNo flag›
  • Thiamin mononitrateNo flag›
  • ThiaminNo flag›
  • Folic acidNo flag›
  • VitaminsNo flag›
  • Vitamin b12No flag›
  • Vitamin dNo flag›
  • Ammonia caramel (E150C)Moderate

    Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.

  • Sodium phosphates (E339)Low

    Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Show original label text

Whole wheat, rice, sugar, raisins, oat and honey cluster (sugar, rolled oats, toasted oats [rolled oats, sugar, canola oil, molasses, honey, mixed tocopherols {a preservative}], wheat flakes, crisp rice [rice flour, sugar, malt extract, salt, rice extract], corn syrup, wheat bits [whole wheat flour, cornstarch, degermed yellow corn meal, sugar, salt, trisodium phosphate, baking soda, annatto color, caramel color, bht {a preservative}], honey, cinnamon, natural and artificial flavor, bht [a preservative]), wheat bran, corn syrup, glycerin, salt, malt syrup. vitamins and minerals: niacinamide, zinc oxide, reduced iron, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), vitamin a palmitate, thiamine mononitrate (vitamin b1), folic acid, vitamin b12, vitamin d.

Alerts

Declared allergens

This product declares Gluten.

Declared on pack via Open Food Facts · updated 6 Jul 2024

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Ammonia caramelCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
  • Sodium phosphatesInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 critical · 1 high · 1 minor · 8 low · 6 not assessed

6 of 17 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

Image cache

Greenveil proxy cache

Asset write on fetch

Ingredient content

Normalized label parsed

25 items

Your context

Through your lens

Everyday use

A balanced day-to-day read across overall concern and fit.

Change lens

Recent scans

See all

Products you open appear here on this device.