Frosted strawberry shredded wheat

Why it's rated this way

3 additives on this label are on our additives-of-concern list.

1. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Southampton Six colour; hyperactivity/attention concern in children.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

2. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Synthetic dye; allergic-type reactions reported in sensitive individuals.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

3. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.