Deep Clean

Why it's rated this way

2 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, DMDM hydantoin.

1. DMDM hydantoinHigh concernFormaldehyde releaser; formaldehyde is a known carcinogen/sensitizer.

   What it is

   Its recorded role: preservative and fragrance. About DMDM hydantoin

   Why it's flagged

   Formaldehyde releaser; formaldehyde is a known carcinogen/sensitizer.

   Regulatory basis

   EU Cosmetics Regulation, Annex V — permitted preservative, with a concentration limit; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. BhtModerate concernSynthetic antioxidant. The EU restricts it to 0.001 % in mouthwash, 0.1 % in toothpaste and 0.8 % in other cosmetics; the SCCS found it safe within those limits, but it is a common avoidance ingredient.

   What it is

   Its recorded role: antioxidant and fragrance. About Bht

   Why it's flagged

   Synthetic antioxidant. The EU restricts it to 0.001 % in mouthwash, 0.1 % in toothpaste and 0.8 % in other cosmetics; the SCCS found it safe within those limits, but it is a common avoidance ingredient.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: all 18 ingredients recognised.