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Chips Deluxe M&M
Keebler0027800067941

Chips Deluxe M&M

Greenveil's read: consider avoiding. Food health critical · 5 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Dairy
  • Egg
  • Gluten
  • Soy

Declared on pack via Open Food Facts · updated 8 Apr 2026

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Why it's rated this way

5 additives on this label are on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Indigotine / indigo carmineModerate concernSynthetic dye; allergic-type reactions reported.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Enrichedflour51.2%No flag
  • Wheat flour25.8%No flag›
  • Niacin · E37512.7%No flag
  • Reduced iron6.3%No flag›
  • Thiamin3.2%No flag›
  • Thiamin mononitrate1.6%No flag›
  • Vitamin B2 · E1010.8%No flag
  • Riboflavin · E1010.8%No flag
  • Folic acid3.2%No flag›
  • Soya bean24.4%No flag›
  • Palm oil with tbhq forfreshness12.2%No flag
  • M&m's@milk chocolate candies6.1%No flag
  • Milk chocolate3.1%No flag
  • Sugar1.5%No flag›
  • Chocolate0.8%No flag›
  • Skimmed milk0.4%No flag
  • Cocoa butter0.2%No flag›
  • Lactose<0.1%No flag›
  • Milkfat<0.1%No flag›
  • Soya lecithin<0.1%No flag›
  • Salt<0.1%No flag›
  • Artificial andnatural flavors<0.1%No flag
  • Sugar3.1%No flag›
  • Corn starch1.5%No flag›
  • Corn syrup0.8%No flag›
  • Dextrin · E14000.4%No flag
  • Colour0.2%No flag
  • Carnaubawax<0.1%No flag
  • Gum acacia · E414<0.1%No flag
  • Blue 1 lake · E133<0.1%Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Yellow 6 · E110<0.1%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Red 40 · E129High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Yellow 5 · E102High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Blue 1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Yellow glakeNo flag
  • Red 40 lake · E129High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Yellow 5 lake · E102High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Blue 2 lake · E132Moderate

    Synthetic dye; allergic-type reactions reported.

  • Blue 2 · E132Moderate

    Synthetic dye; allergic-type reactions reported.

  • SugarNo flag›
  • SemisweetchocolateNo flag
  • ChocolateNo flag›
  • SugarNo flag›
  • DextroseNo flag›
  • Soya lecithinNo flag›
  • Artificial flavouringNo flag
  • Chocolatey chipsNo flag
  • SugarNo flag›
  • Hydrogenated palm kernel oilNo flag›
  • CocoaNo flag›
  • Cocoa processedwith alkaliNo flag
  • DextroseNo flag›
  • Soya lecithinNo flag›
  • CONTAINS 2% and LESS OF INVERT SUGARNo flag
  • Gars 20% SALTNo flag
  • Corn syrupNo flag›
  • MolassesNo flag›
  • E500iiNo flag
  • EggsNo flag›
  • Soya lecithinNo flag›
  • NATURAL and ARTIFICIALFLAVORSNo flag
  • WheyNo flag›
  • Um 40mg 0% EXCLNo flag
  • DistNo flag
  • Ferrero u.s.aNo flag
  • IncNo flag
  • ParsippanyNo flag
  • NJ 07054 @2024 Ferrero GroupNo flag
  • Keebler® is a trademark of the Ferrero GroupNo flag
  • And AffiliatesNo flag
  • M&M'S Brand used under licenseNo flag
Show original label text

ENRICHEDFLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE,VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SOYBEAN AND PALM OIL WITH TBHQ FORFRESHNESS, M&M'S@MILK CHOCOLATE CANDIES (MILK CHOCOLATE [SUGAR, CHOCOLATE, SKIM MILK, COCOA BUTTER, LACTOSE, MILKFAT, SOY LECITHIN, SALT, ARTIFICIAL ANDNATURAL FLAVORS), SUGAR, CORNSTARCH, CORN SYRUP, DEXTRIN, COLOR ADDED, CARNAUBAWAX, GUM ACACIA, BLUE 1 LAKE, YELLOW 6, RED 40, YELLOW 5, BLUE 1, YELLOW GLAKE, RED 40 LAKE, YELLOW 5 LAKE, BLUE 2 LAKE, BLUE 2), SUGAR, SEMISWEETCHOCOLATE (CHOCOLATE, SUGAR, DEXTROSE, SOY LECITHIN, ARTIFICIAL FLAVOR), CHOCOLATEY CHIPS (SUGAR, HYDROGENATED PALM KERNEL OIL, COCOA, COCOA PROCESSEDWITH ALKALI, DEXTROSE, SOY LECITHIN), CONTAINS 2% OR LESS OF INVERT SUGAR, gars 20% SALT,CORN SYRUP, MOLASSES, BAKING SODA, EGGS, SOY LECITHIN, NATURAL AND ARTIFICIALFLAVORS, WHEY. CONTAINS: WHEAT, MILK, SOY AND EGG. MAY CONTAIN: TREENUTS. um 40mg 0% EXCL. DIST. FERRERO U.S.A., INC., PARSIPPANY, NJ 07054 @2024 Ferrero Group. Keebler® is a trademark of the Ferrero Group. © Mars or Affiliates. M&M'S Brand used under license.

Alerts

Declared allergens

This product declares Dairy, Egg, Gluten, Soy.

Declared on pack via Open Food Facts · updated 8 Apr 2026

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Indigotine / indigo carmineSynthetic dye; allergic-type reactions reported.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.

Per-ingredient concern · chemical identity, not food safety

What drives this

3 low · 5 not assessed

5 of 8 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

Image cache

Greenveil proxy cache

Asset write on fetch

Ingredient content

Normalized label parsed

42 items

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