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Plant Based Foods And Beverages · 0038000121128

Kellogg's, froot loops, bloopers sweetened multi-grain cereal

Greenveil's read: consider avoiding. Food health critical · 4 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten
  • Soy

Declared on pack via Open Food Facts · updated 23 Apr 2020

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Why it's rated this way

4 additives on this label are on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Sugar51.7%No flag›
  • Whole grain yellow corn flour24.1%No flag
  • Wheat flour12.1%No flag›
  • Wholemeal oat flour6%No flag
  • Oat fibre3%No flag
  • Contains 2% and less of modified food starch1.5%No flag
  • Hydrogenated vegetable oil0.8%No flag›
  • Coconut0.4%No flag›
  • Soya bean0.2%No flag›
  • Cottonseed0.2%No flag›
  • Soluble wheat fiber0.4%No flag
  • Salt0.2%No flag›
  • Natural flavouring<0.1%No flag
  • Red 40 · E129<0.1%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Yellow 5 · E102<0.1%High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Yellow 6 · E110<0.1%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Blue 1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Bht for freshnessNo flag
  • VitaminsNo flag›
  • MineralsNo flag
  • Vitamin cNo flag›
  • Ascorbic acid · E300No flag
  • Niacinamide · E375No flag
  • Reduced ironNo flag›
  • Zinc oxideNo flag›
  • Vitamin b6No flag›
  • Pyridoxine hydrochlorideNo flag›
  • Vitamin b2 · E101No flag
  • Riboflavin · E101No flag
  • VitaminsNo flag›
  • ThiaminNo flag›
  • Thiamin hydrochlorideNo flag›
  • Retinyl palmitateNo flag›
  • Folic acidNo flag›
  • Vitamin b12No flag›
  • CholecalciferolNo flag›
Show original label text

Sugar, whole grain yellow corn flour, wheat flour, whole grain oat flour, oat fiber, contains 2% or less of modified food starch, hydrogenated vegetable oil (coconut, soybean and/or cottonseed), soluble wheat fiber, salt, natural flavor, red 40, yellow 5, yellow 6, blue 1, bht for freshness. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin b12, vitamin d3.

Alerts

Declared allergens

This product declares Gluten, Soy.

Declared on pack via Open Food Facts · updated 23 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 high · 1 minor · 6 low · 6 not assessed

6 of 14 ingredients not yet assessed · Show all
  3. 11VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

29 items

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