Kellogg's0059724101043

VECTOR

Greenveil's read: looks good. Food health minor · 1 additive of concern (Annatto / bixin / norbixin).

Food health: Minor
Chemical concern: Not assessed

Allergens

No allergens listed for this product in our data yet — check the pack.

Checked against the Open Food Facts record · updated 28 Apr 2026

Why it's rated this way

1 additive on this label is on our additives-of-concern list.

Annatto / bixin / norbixinMinor concernNatural colour; occasional allergic/intolerance reactions.
What it is
Its role isn't recorded in our data yet.
Why it's flagged
Natural colour; occasional allergic/intolerance reactions.
Regulatory basis
Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
How sure we are
High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Whole wheat flour52.2%No flag
Sugar6%No flag›
Blackstrap molasses6%No flag›
Soy protein6%No flag›
Rice flour6%No flag›
High amylose corn starch6%No flag
Corn flour6%No flag›
Wheat bran5.9%No flag›
Natural and artificial flavouring2.5%No flag
Degerminated corn flour1.7%No flag
Vegetable oil0.9%No flag›
Salt0.3%No flag›
Turmeric0.3%No flag›
Annatto · E160b0.2%Low
Natural colour; occasional allergic/intolerance reactions.
Calcium carbonate · E170i<0.1%No flag
Stevia leaf extract · E960<0.1%No flag
Iron<0.1%No flag›
Niacinamide · E375<0.1%No flag
Zinc oxideNo flag›
Thiamin hydrochlorideNo flag›
D-calcium pantothenateNo flag›
Pyridoxine hydrochlorideNo flag›
Folic acidNo flag›

Show original label text

Whole wheat flour, sugar, blackstrap molasses, soy protein, rice flour, high amylose corn starch, whole grain corn flour, wheat bran, natural and artificial flavour, degerminated corn flour, vegetable oil, salt, turmeric, annatto, calcium carbonate, stevia leaf extract, iron, niacinamide, zinc oxide, thiamine hydrochloride, D-calcium pantothenate, pyridoxine hydrochloride, folic acid

Food health

Nutrition profile and additives of concern

Contains additive of concern

Annatto / bixin / norbixinNatural colour; occasional allergic/intolerance reactions.

Per-ingredient concern · chemical identity, not food safety

What drives this

Zinc OxideMinor concern
SugarLow concern
SaltLow concern

1 minor · 8 low · 6 not assessed

6 of 15 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

Image cache

Greenveil proxy cache

Asset write on fetch

Ingredient content

Normalized label parsed

23 items

VECTOR

Why it's rated this way

Ingredients

Nutrition profile and additives of concern

Alternatives

Related products

Where this product data comes from

Your context

Through your lens