Declared allergens
This product declares Dairy, Egg, Gluten, Soy.
Declared on pack via Open Food Facts · updated 27 Mar 2026
Madeira Cake
Greenveil's read: consider avoiding. Food health critical · 2 additives of concern (worst: Calcium propionate).
- Critical
Allergens
- Dairy
- Egg
- Gluten
- Soy
Declared on pack via Open Food Facts · updated 27 Mar 2026
Why it's rated this way
2 additives on this label are on our additives-of-concern list.
Calcium propionateMinor concernPropionate preservatives have been associated in limited studies with behavioural/irritability effects in children and with migraine in sensitive individuals; evidence is weak.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Propionate preservatives have been associated in limited studies with behavioural/irritability effects in children and with migraine in sensitive individuals; evidence is weak.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
DiphosphatesMinor concernInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Ingredients
- Fortified Wheat Flour51.7%No flag
- Calcium Carbonate · E170i12.8%No flag
- Niacin · E3753.2%No flag
- Emulsifier2.6%No flag
- E4712.6%No flag
- Humectant0.3%No flag
- Glycerine · E4220.3%No flag
- Whey Powder0.2%No flag
- Raising Agent<0.1%No flag
- Disodium Diphosphate · E450i<0.1%No flag
- E500ii<0.1%No flag
- EmulsifierNo flag
- E471No flag
- E472bNo flag
- E477No flag
- Skimmed Milk PowderNo flag
- FlavouringNo flag
- PreservativeNo flag
- Sorbic Acid · E200No flag
- Calcium Propionate · E282Low
Propionate preservatives have been associated in limited studies with behavioural/irritability effects in children and with migraine in sensitive individuals; evidence is weak.
- ThickenerNo flag
- Xanthan Gum · E415No flag
- Acidity RegulatorNo flag
- Citric Acid · E330No flag
- ColourNo flag
- Lutein · E161bNo flag
- Including cereals containing GlutenNo flag
- Storage instructionsNo flag
- Diphosphates (E450)Low
Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
Show original label text
Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Sugar, Water, Egg, Vegetable Oil (Palm, Rapeseed), Emulsifier (E471), Invert Sugar Syrup, Dextrose, Humectant: Glycerine; Whey Powder, Gluten, Modified Maize Starch, Raising Agent: Disodium Diphosphate, Sodium Bicarbonate; Milk Proteins, Emulsifier (E471, E472b, E477), Glucose Syrup, Skimmed Milk Powder, Flavouring, Rice Flour, Soya Flour, Salt, Preservatives: Sorbic Acid, Calcium Propionate; Thickener: Xanthan Gum; Acidity Regulator: Citric Acid; Colour: Lutein. ALLERGY ADVICE: For allergens, including cereals containing Gluten, see ingredients in bold. May also contain Nuts. STORAGE INSTRUCTIONS:
Alerts
Food health
Nutrition profile and additives of concern
Contains additive of concern
- Calcium propionatePropionate preservatives have been associated in limited studies with behavioural/irritability effects in children and with migraine in sensitive individuals; evidence is weak.
- DiphosphatesInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.
Per-ingredient concern · chemical identity, not food safety
What drives this
- SugarLow concern
- WaterLow concern
- Invert Sugar SyrupLow concern
7 of 13 ingredients not yet assessed · Show allHide
Alternatives
No lower-concern alternatives are available for this product yet.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Image cache
Greenveil proxy cache
Asset write on fetch
Ingredient content
Normalized label parsed
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