Maybelline New York Fit Me SPF50 40 Nude BB Cream

Why it's rated this way

1 ingredient on this label is flagged. A cosmetic's rating is set by its most serious finding — here, Ci 77891.

1. Ci 77891Minor concernPermitted white pigment and UV filter. Inhaled titanium dioxide powder is a suspected carcinogen, so the EU restricts it in loose face powders and hair sprays and bars it from any product that could be breathed in; in creams, toothpaste and other non-sprayed products those limits do not come into play.

   What it is

   Its recorded role: uv filter and uv absorber. About Ci 77891

   Why it's flagged

   Permitted white pigment and UV filter. Inhaled titanium dioxide powder is a suspected carcinogen, so the EU restricts it in loose face powders and hair sprays and bars it from any product that could be breathed in; in creams, toothpaste and other non-sprayed products those limits do not come into play.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: 33 of 36 ingredients recognised.