Skip to content

GREENVEIL

Saving recent analysis
Sweetened multi-grain cereal
MeijerPlant Based Foods And Beverages · 0708820494480

Sweetened multi-grain cereal

Greenveil's read: consider avoiding. Food health critical · 5 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten

Declared on pack via Open Food Facts · updated 22 Apr 2020

Save to favoritesFind alternatives

Why it's rated this way

5 additives on this label are on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Corn51.4%No flag›
  • Wheat24.3%No flag›
  • Wholemeal oat flour12.1%No flag
  • Sugar6.1%No flag›
  • Corn syrup3%No flag›
  • Salt0.6%No flag›
  • Apple juice0.6%No flag›
  • Dried apple0.6%No flag
  • Natural flavouring0.6%No flag
  • Milled corn0.4%No flag
  • Modified corn starch0.2%No flag›
  • Cinnamon<0.1%No flag›
  • Yellow 6 · E110<0.1%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • E500ii<0.1%No flag
  • Red 40 · E129<0.1%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Yellow 5 · E102High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Blue 1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Bht · E321Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • To preserve freshnessNo flag
  • VitaminsNo flag›
  • MineralsNo flag
  • ThiaminNo flag›
  • Thiamin mononitrateNo flag›
  • VitaminsNo flag›
  • Vitamin b2 · E101No flag
  • Riboflavin · E101No flag
  • Niacin · E375No flag
  • Niacinamide · E375No flag
  • VitaminsNo flag›
  • Vitamin b6No flag›
  • Pyridoxine hydrochlorideNo flag›
  • Folic acidNo flag›
  • Vitamin b12No flag›
  • Retinyl palmitateNo flag›
  • Vitamin cNo flag›
  • Sodium ascorbate · E301No flag
  • Ascorbic acid · E300No flag
  • Vitamin dNo flag›
  • Calcium carbonate · E170iNo flag
  • Reduced ironNo flag›
  • ZincNo flag›
  • Zinc oxideNo flag›
Show original label text

Corn, wheat and whole grain oat flour, sugar, corn syrup, salt, apple juice concentrate, dried apples, natural flavor, milled corn, modified corn starch, cinnamon, yellow 6, baking soda, red 40, yellow 5, blue 1. bht (to preserve freshness). vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate and ascorbic acid), vitamin d, calcium carbonate, reduced iron, zinc (zinc oxide).

Alerts

Declared allergens

This product declares Gluten.

Declared on pack via Open Food Facts · updated 22 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 critical · 1 high · 10 low · 6 not assessed

6 of 18 ingredients not yet assessed · Show all
  4. 16VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

Image cache

Greenveil proxy cache

Asset write on fetch

Ingredient content

Normalized label parsed

35 items

Your context

Through your lens

Everyday use

A balanced day-to-day read across overall concern and fit.

Change lens

Recent scans

See all

Products you open appear here on this device.

Saved

Save products to build your kit.