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Mom BrandsPlant Based Foods And Beverages · 0042400232148

Sweetened multigrain cereal

Greenveil's read: consider avoiding. Food health critical · 3 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten

Declared on pack via Open Food Facts · updated 22 Apr 2020

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Why it's rated this way

3 additives on this label are on our additives-of-concern list.

  1. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Corn51.8%No flag›
  • Wheat24.1%No flag›
  • Wholemeal oat flour12.1%No flag
  • Sugar6%No flag›
  • Corn syrup3%No flag›
  • Salt0.6%No flag›
  • Natural flavouring0.6%No flag
  • Yellows 5 · E1020.6%No flag
  • Blue 1 · E1330.3%Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Red 40 · E1290.2%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Bht to preserve freshness · E321<0.1%Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • Vitamins<0.1%No flag›
  • Minerals<0.1%No flag
  • Vitamin 81<0.1%No flag
  • Thiamin mononitrate<0.1%No flag›
  • Vitamins<0.1%No flag›
  • Vitamin b2 · E101No flag
  • Riboflavin · E101No flag
  • Niacin · E375No flag
  • Niacinamide · E375No flag
  • Folic acidNo flag›
  • Vitamin 86No flag
  • Pyridoxine hydrochlorideNo flag›
  • VitaminsNo flag›
  • Vitamin b12No flag›
  • Retinyl palmitateNo flag›
  • Vitamin cNo flag›
  • Sodium ascorbate · E301No flag
  • Ascorbic acid · E300No flag
  • Vitamin dNo flag›
  • Reduced ironNo flag›
  • ZincNo flag›
  • Zinc oxideNo flag›
  • Calcium carbonate · E170iNo flag
Show original label text

Corn, wheat and whole grain oat flour, sugar, corn syrup, salt, natural flavors, yellows 5 & 6, blue 1, red 40, bht to preserve freshness. vitamins & minerals: vitamin 81 (thiamin mononitrate), vitamin b2 (riboflavin), niacin (niacinamide), folic acid, vitamin 86 (pyridoxine hydrochloride), vitamin b12, vitamin a palmitate, vitamin c (sodium ascorbate and ascorbic acid), vitamin d, reduced iron, zinc (zinc oxide), calcium carbonate.

Alerts

Declared allergens

This product declares Gluten.

Declared on pack via Open Food Facts · updated 22 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 critical · 1 high · 4 moderate · 1 minor · 3 low · 3 not assessed

3 of 13 ingredients not yet assessed · Show all
  2. 12VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

28 items

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