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Plant Based Foods And Beverages · 0038000596698

Multigrain cereal, crunchy cinnamon

Greenveil's read: consider avoiding. Food health critical · 4 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten
  • Soy

Declared on pack via Open Food Facts · updated 22 Apr 2020

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Why it's rated this way

4 additives on this label are on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Degerminated yellow corn meal51.8%No flag
  • Sugar20%No flag›
  • Cinnamon topping14.1%No flag
  • Sugar7.1%No flag›
  • Fructose3.5%No flag›
  • Dextrose1.8%No flag›
  • Cinnamon0.9%No flag›
  • Spice0.4%No flag›
  • Artificial flavouring0.4%No flag
  • Wholemeal oat flour7.1%No flag
  • Whole wheat flour3.5%No flag
  • Partially hydrogenated soybean oil1.8%No flag›
  • Contains 2% and less of salt0.9%No flag
  • Natural and artificial flavouring0.4%No flag
  • Red 40 · E1290.2%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Yellow 5 · E1020.1%High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Blue 1 · E133<0.1%Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Bht for freshness<0.1%No flag
  • Yellow 6 · E110<0.1%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • VitaminsNo flag›
  • MineralsNo flag
  • Vitamin cNo flag›
  • Ascorbic acid · E300No flag
  • Niacinamide · E375No flag
  • Reduced ironNo flag›
  • Zinc oxideNo flag›
  • Vitamin b6No flag›
  • Pyridoxine hydrochlorideNo flag›
  • Vitamin b2 · E101No flag
  • Riboflavin · E101No flag
  • VitaminsNo flag›
  • ThiaminNo flag›
  • Thiamin hydrochlorideNo flag›
  • Retinyl palmitateNo flag›
  • Folic acidNo flag›
  • VitaminsNo flag›
  • Vitamin dNo flag›
  • Vitamin b12No flag›
Show original label text

Degerminated yellow corn meal, sugar, cinnamon topping (sugar, fructose, dextrose, cinnamon, spice, artificial flavor), whole grain oat flour, whole wheat flour, partially hydrogenated soybean oil, contains 2% or less of salt, natural and artificial flavor, red 40, yellow 5, blue 1, bht for freshness, yellow 6. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6(pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin d, vitamin b12.

Alerts

Declared allergens

This product declares Gluten, Soy.

Declared on pack via Open Food Facts · updated 22 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 critical · 1 high · 1 minor · 5 low · 4 not assessed

4 of 12 ingredients not yet assessed · Show all
  2. 10VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

28 items

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