Declared allergens
This product declares Gluten.
Declared on pack via Open Food Facts · updated 23 Apr 2020
Oats & more, oven toasted sweetened multi-grain cereal with strawberries, strawberries
Greenveil's read: consider avoiding. Food health critical · 2 additives of concern (worst: Allura red AC).
- Critical
Allergens
- Gluten
Declared on pack via Open Food Facts · updated 23 Apr 2020
Why it's rated this way
2 additives on this label are on our additives-of-concern list.
Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Southampton Six colour; hyperactivity/attention concern in children.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Ingredients
- Whole grain wheat24.2%No flag
- Whole grain oat flakes6%No flag
- Wholemeal oat flour1.5%No flag
- Natural flavouringNo flag
- Includes coconutNo flag
- Bht · E321Moderate
Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
- A preservativeNo flag
- Red 40 · E129High
Southampton Six colour; hyperactivity/attention concern in children.
- Annatto · E160bNo flag
- ColourNo flag
- MineralsNo flag
- Sodium ascorbate · E301No flag
- Niacinamide · E375No flag
- Riboflavin · E101No flag
- Vitamin b2 · E101No flag
Show original label text
Corn, whole grain wheat, sugar, whole grain rolled oats, brown sugar, whole grain oat flour, rice, dried strawberries, corn syrup, canola oil, salt, malt syrup, honey, natural flavors (includes coconut), bht (a preservative), red 40, annatto extract (for color). vitamins and minerals: sodium ascorbate (vitamin c), reduced iron, niacinamide, zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), alpha tocopherol acetate (vitamin e), folic acid, vitamin d, vitamin b12.
Alerts
Food health
Nutrition profile and additives of concern
Contains additive of concern
- Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
- Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
Per-ingredient concern · chemical identity, not food safety
What drives this
- Vitamin DCritical concern
- Retinyl PalmitateHigh concern
- Zinc OxideMinor concern
6 of 20 ingredients not yet assessed · Show allHide
Alternatives
No lower-concern alternatives are available for this product yet.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Image cache
No product image yet
Pending enrichment
Ingredient content
Normalized label parsed
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