Declared allergens
This product declares Dairy, Gluten, Tree nuts.
Declared on pack via Open Food Facts · updated 22 Apr 2020
Cereal
Greenveil's read: consider avoiding. Food health critical · 2 additives of concern (worst: Ammonia caramel).
- Critical
Allergens
- Dairy
- Gluten
- Tree nuts
Declared on pack via Open Food Facts · updated 22 Apr 2020
Why it's rated this way
2 additives on this label are on our additives-of-concern list.
Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Ingredients
- Whole grain wheat24.1%No flag
- Whole grain oat flakes6.9%No flag
- Caramel color · E150aNo flag
- Barley malt extractNo flag
- Natural and artificial flavouringNo flag
- Bht added to preserve freshness · E321Moderate
Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
- MineralsNo flag
- Niacinamide · E375No flag
- Vitamin b3 · E375No flag
- Riboflavin · E101No flag
- Vitamin b2 · E101No flag
- Ammonia caramel (E150C)Moderate
Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
Show original label text
Corn, whole grain wheat, sugar, whole grain rolled oats, rice, pecans, canola oil, wheat flour, malted barley flour, corn syrup, salt, molasses, honey, caramel color, barley malt extract, natural and artificial flavor, whey. bht added to preserve freshness. vitamins and minerals: reduced iron, niacinamide (vitamin b3), zinc oxide, pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin b12, vitamin d3.
Alerts
Food health
Nutrition profile and additives of concern
Contains additive of concern
- Ammonia caramelCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
Per-ingredient concern · chemical identity, not food safety
What drives this
- Retinyl PalmitateHigh concern
- Zinc OxideMinor concern
- CornLow concern
9 of 20 ingredients not yet assessed · Show allHide
Alternatives
No lower-concern alternatives are available for this product yet.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Image cache
No product image yet
Pending enrichment
Ingredient content
Normalized label parsed
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