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Rice Cereal
Greenveil's read: consider avoiding. Food health critical · 1 additive of concern (Ammonia caramel).
- Critical
Allergens
No allergens listed for this product in our data yet — check the pack.
Checked against the Open Food Facts record · updated 4 Mar 2026
Why it's rated this way
1 additive on this label is on our additives-of-concern list.
Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Ingredients
- Kernel oils7.6%No flag
- Caramel color · E150a0.7%No flag
- Natural and artificial flavouring0.7%No flag
- Minerals0.4%No flag
- Niacinamide · E3750.4%No flag
- Riboflavin · E101No flag
- Ammonia caramel (E150C)Moderate
Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
Show original label text
Rice, sugar, hydrogenated vegetable oil (coconut and palm kernel oils), cocoa (processed with alkali), salt, caramel color, natural and artificial flavor. vitamins and minerals: niacinamide, reduced iron, zinc oxide (source of zinc), vitamin b6, vitamin a palmitate, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin b12, vitamin d3.
Food health
Nutrition profile and additives of concern
Contains additive of concern
- Ammonia caramelCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
Per-ingredient concern · chemical identity, not food safety
What drives this
- Retinyl PalmitateHigh concern
- Zinc OxideMinor concern
- SugarLow concern
6 of 14 ingredients not yet assessed · Show allHide
Alternatives
No lower-concern alternatives are available for this product yet.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Ingredient content
Normalized label parsed
21 items
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