Skip to content

GREENVEIL

Saving recent analysis
Sweetened Multi-Grain Cereal
PublixPlant Based Foods And Beverages · 0041415146051

Sweetened Multi-Grain Cereal

Greenveil's read: consider avoiding. Food health critical · 4 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

No allergens listed for this product in our data yet — check the pack.

Checked against the Open Food Facts record · updated 22 Apr 2020

Save to favoritesFind alternatives

Why it's rated this way

4 additives on this label are on our additives-of-concern list.

  1. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Corn flour52.3%No flag›
  • Sugar21.2%No flag›
  • Wholemeal oat flour13.3%No flag
  • Canola oil6.6%No flag›
  • Brown sugar3.3%No flag›
  • Salt0.7%No flag›
  • Natural and artificial flavouring0.7%No flag
  • Contains strawberry juice concentrate0.7%No flag
  • Red 40 · E1290.7%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Turmeric0.7%No flag›
  • Colour0.7%No flag
  • Yellow 6 · E1100.3%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Blue 1 · E1330.2%Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Bht · E321<0.1%Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • A preservative<0.1%No flag
  • Vitamins<0.1%No flag›
  • Minerals<0.1%No flag
  • Niacinamide · E375<0.1%No flag
  • Zinc oxide<0.1%No flag›
  • Reduced ironNo flag›
  • Retinyl palmitateNo flag›
  • Pyridoxine hydrochlorideNo flag›
  • Vitamin b6No flag›
  • Riboflavin · E101No flag
  • Vitamin b2 · E101No flag
  • Folic acidNo flag›
  • Thiamin mononitrateNo flag›
  • ThiaminNo flag›
  • Vitamin dNo flag›
Show original label text

Corn flour, sugar, whole grain oat flour, canola oil, brown sugar, salt, natural and artificial flavors (contains strawberry juice concentrate), red 40, turmeric (for color), yellow 6, blue 1, bht (a preservative). vitamins and minerals: niacinamide, zinc oxide, reduced iron, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), folic acid, thiamine mononitrate (vitamin b1), vitamin d.

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 critical · 1 high · 1 minor · 8 low · 3 not assessed

3 of 14 ingredients not yet assessed · Show all
  3. 14VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

Image cache

Greenveil proxy cache

Asset write on fetch

Ingredient content

Normalized label parsed

22 items

Your context

Through your lens

Everyday use

A balanced day-to-day read across overall concern and fit.

Change lens

Recent scans

See all

Products you open appear here on this device.

Saved

Save products to build your kit.