Pureness Gel-Crème hydratant Shiseido

Why it's rated this way

3 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, Butylphenyl Methylpropional.

1. Butylphenyl MethylpropionalCritical concernEU-banned (CMR 1B) in cosmetics since March 2022. Rated at least high; critical when the linked chemindex record confirms the Annex II ban for this ingredient.

   What it is

   Its recorded role: perfuming and fragrance. About Butylphenyl Methylpropional

   Why it's flagged

   EU-banned (CMR 1B) in cosmetics since March 2022. Rated at least high; critical when the linked chemindex record confirms the Annex II ban for this ingredient.

   Regulatory basis

   EU Cosmetics Regulation, Annex II — substances prohibited in cosmetics; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. MethylparabenModerate concernEndocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   What it is

   Its recorded role: preservative and fragrance. About Methylparaben

   Why it's flagged

   Endocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

3. Potassium HydroxideMinor concernAlkali (lye). It is used up in the product: as a pH adjuster it neutralises an acid in the formula, and in soft or liquid soap it turns the oils into soap. The EU caps the alkalinity it may leave (pH 11 for pH-adjuster use); the higher limits, with warnings, are only for hair straighteners, cuticle removers and depilatories.

   What it is

   Its recorded role: chelating agent and ph adjuster. About Potassium Hydroxide

   Why it's flagged

   Alkali (lye). It is used up in the product: as a pH adjuster it neutralises an acid in the formula, and in soft or liquid soap it turns the oils into soap. The EU caps the alkalinity it may leave (pH 11 for pH-adjuster use); the higher limits, with warnings, are only for hair straighteners, cuticle removers and depilatories.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: all 32 ingredients recognised.