Shiseido Vital Protection Uplifting And Firming Eye Mask 86.4 g

Why it's rated this way

5 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, Retinol.

1. RetinolHigh concernVitamin A (retinol and its esters). Cosmetics add to the vitamin A people already get from food, so the EU capped it at 0.05 % retinol equivalent in body lotion and 0.3 % in other products — products over the cap may still be on sale until May 2027, and a label does not show the strength.

   What it is

   Its recorded role: flavouring and conditioner. About Retinol

   Why it's flagged

   Vitamin A (retinol and its esters). Cosmetics add to the vitamin A people already get from food, so the EU capped it at 0.05 % retinol equivalent in body lotion and 0.3 % in other products — products over the cap may still be on sale until May 2027, and a label does not show the strength.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. Pinus Sylvestris Cone ExtractHigh concernEU CosIng Annex III

   What it is

   Its recorded role: skin conditioning and hair conditioning. About Pinus Sylvestris Cone Extract

   Why it's flagged

   EU CosIng Annex III

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions.

   How sure we are

   High confidence. The label names this substance exactly.

3. MethylparabenModerate concernEndocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   What it is

   Its recorded role: preservative and fragrance. About Methylparaben

   Why it's flagged

   Endocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

4. BhtModerate concernSynthetic antioxidant. The EU restricts it to 0.001 % in mouthwash, 0.1 % in toothpaste and 0.8 % in other cosmetics; the SCCS found it safe within those limits, but it is a common avoidance ingredient.

   What it is

   Its recorded role: antioxidant and fragrance. About Bht

   Why it's flagged

   Synthetic antioxidant. The EU restricts it to 0.001 % in mouthwash, 0.1 % in toothpaste and 0.8 % in other cosmetics; the SCCS found it safe within those limits, but it is a common avoidance ingredient.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

5. Potassium HydroxideMinor concernAlkali (lye). It is used up in the product: as a pH adjuster it neutralises an acid in the formula, and in soft or liquid soap it turns the oils into soap. The EU caps the alkalinity it may leave (pH 11 for pH-adjuster use); the higher limits, with warnings, are only for hair straighteners, cuticle removers and depilatories.

   What it is

   Its recorded role: chelating agent and ph adjuster. About Potassium Hydroxide

   Why it's flagged

   Alkali (lye). It is used up in the product: as a pH adjuster it neutralises an acid in the formula, and in soft or liquid soap it turns the oils into soap. The EU caps the alkalinity it may leave (pH 11 for pH-adjuster use); the higher limits, with warnings, are only for hair straighteners, cuticle removers and depilatories.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: 46 of 47 ingredients recognised.