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Plant Based Foods And Beverages · 0038000663307

Smart start, original antioxidants cereal

Greenveil's read: consider avoiding. Food health critical · 1 additive of concern (Tartrazine).

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten

Declared on pack via Open Food Facts · updated 18 Mar 2026

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Why it's rated this way

1 additive on this label is on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Rice51.6%No flag›
  • Wheat24.2%No flag›
  • Sugar12.1%No flag›
  • Oat flakes6%No flag
  • Brown sugar syrup3%No flag
  • Contains 2% and less of corn syrup1.5%No flag
  • Rice flour0.8%No flag›
  • Salt0.4%No flag›
  • Malt flour0.2%No flag›
  • Honey<0.1%No flag›
  • Yellow 5 · E102<0.1%High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Artificial flavouring<0.1%No flag
  • Cinnamon<0.1%No flag›
  • Bht for freshnessNo flag
  • VitaminsNo flag›
  • MineralsNo flag
  • Retinyl palmitateNo flag›
  • Niacinamide · E375No flag
  • IronNo flag›
  • Zinc oxideNo flag›
  • Calcium pantothenateNo flag›
  • Vitamin cNo flag›
  • Sodium ascorbate · E301No flag
  • Ascorbic acid · E300No flag
  • E160aiNo flag
  • Vitamin b6No flag›
  • Pyridoxine hydrochlorideNo flag›
  • CholecalciferolNo flag›
  • Vitamin b2 · E101No flag
  • Riboflavin · E101No flag
  • VitaminsNo flag›
  • ThiaminNo flag›
  • Thiamin hydrochlorideNo flag›
  • Vitamin eNo flag›
  • D alpha tocopheryl acetateNo flag›
  • Folic acidNo flag›
  • Vitamin b12No flag›
Show original label text

Rice, whole grain wheat, sugar, whole grain rolled oats, brown sugar syrup, contains 2% or less of corn syrup, rice flour, salt, malt flour, honey, yellow 5, artificial flavor, cinnamon, bht for freshness. vitamins and minerals: vitamin a palmitate, niacinamide, iron, zinc oxide, calcium pantothenate, vitamin c (sodium ascorbate, ascorbic acid), beta-carotene, vitamin b6, (pyridoxine hydrochloride), vitamin d3, vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin e (alpha tocopherol acetate), folic acid, vitamin b12.

Alerts

Declared allergens

This product declares Gluten.

Declared on pack via Open Food Facts · updated 18 Mar 2026

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 high · 6 moderate · 2 minor · 2 low · 9 not assessed

9 of 20 ingredients not yet assessed · Show all
  7. 18VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Pending enrichment

Ingredient content

Normalized label parsed

31 items

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