Skip to content
Saving recent analysis
No image yet

Lightly Sweetened Whole Grain Wheat Cereal

Greenveil's read: consider avoiding. Food health critical · 3 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten

Declared on pack via Open Food Facts · updated 24 Feb 2025

Why it's rated this way

3 additives on this label are on our additives-of-concern list.

  1. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Whole grain wheat52.5%No flag
  • Sugar10%No flag›
  • CONTAINS 2% and LESS OF10%No flag
  • Natural and artificial flavouring10%No flag
  • Gelatin · E42810%No flag
  • Red 40 · E1298.8%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Blue 1 · E1334.4%Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • BHT · E3212.2%Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • To preserve freshness2.2%No flag
  • Vitamins1.1%No flag›
  • And MINERALS1.1%No flag
  • Thiamin0.5%No flag›
  • Thiamin mononitrate0.5%No flag›
  • Vitamins0.3%No flag›
  • Vitamin B2 · E1010.1%No flag
  • Riboflavin · E101<0.1%No flag
  • Niacin · E375<0.1%No flag
  • Niacinamide · E375<0.1%No flag
  • Vitamins<0.1%No flag›
  • Vitamin B6No flag›
  • Pyridoxine hydrochlorideNo flag›
  • Folic acidNo flag›
  • Vitamin B12No flag›
  • Reduced ironNo flag›
  • ZincNo flag›
  • Zinc oxideNo flag›
Show original label text

WHOLE GRAIN WHEAT, SUGAR, CONTAINS 2% OR LESS OF: NATURAL AND ARTIFICIAL FLAVOR, GELATIN, RED 40, BLUE 1, BHT (TO PRESERVE FRESHNESS). VITAMINS & MINERALS: VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN B2 (RIBOFLAVIN), NIACIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), FOLIC ACID, VITAMIN B12, REDUCED IRON, ZINC (ZINC OXIDE).

Alerts

Declared allergens

This product declares Gluten.

Declared on pack via Open Food Facts · updated 24 Feb 2025

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

Per-ingredient concern · chemical identity, not food safety

What drives this

4 moderate · 1 minor · 1 low · 3 not assessed

3 of 9 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

Image cache

No product image yet

Pending enrichment

Ingredient content

Normalized label parsed

20 items

Your context

Through your lens

Everyday use

A balanced day-to-day read across overall concern and fit.

Change lens

Recent scans

See all

Products you open appear here on this device.