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Plant Based Foods And Beverages · 0030000561584

Sweetened corn & oat cereal

Greenveil's read: consider avoiding. Food health critical · 5 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

No allergens listed for this product in our data yet — check the pack.

Checked against the Open Food Facts record · updated 23 Apr 2020

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Why it's rated this way

5 additives on this label are on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Corn flour52.2%No flag›
  • Sugar21.2%No flag›
  • Oat flour13.3%No flag›
  • Brown sugar6.7%No flag›
  • Oil3.3%No flag›
  • Palm oil1.7%No flag›
  • Coconut oil1.7%No flag›
  • Salt0.9%No flag›
  • Sodium citrate0.9%No flag›
  • Maltodextrin0.8%No flag›
  • Natural and artificial flavouring0.4%No flag
  • Strawberry juice concentrate0.2%No flag
  • Red 40 · E129<0.1%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Yellow 5 · E102<0.1%High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Reduced iron<0.1%No flag›
  • Niacinamide · E375<0.1%No flag
  • Malic acid · E296No flag
  • Zinc oxideNo flag›
  • Yellow 6 · E110High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Thiamin mononitrateNo flag›
  • Riboflavin · E101No flag
  • Bht · E321Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • A preservativeNo flag
  • Pyridoxine hydrochlorideNo flag›
  • Blue 1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Folic acidNo flag›
Show original label text

Corn flour, sugar, oat flour, brown sugar, palm and/or coconut oil, salt, sodium citrate, maltodextrin, natural and artificial flavor, strawberry juice concentrate, red 40, yellow 5, reduced iron, niacinamide*, malic acid, zinc oxide, yellow 6, thiamin mononitrate*, riboflavin*, bht (a preservative), pyridoxine hydrochloride*, blue 1, folic acid*.

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 minor · 8 low · 4 not assessed

4 of 13 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

23 items

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