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Sweetened corn & oat cereal, chocolatey berry
Greenveil's read: consider avoiding. Food health critical · 6 additives of concern.
- Critical
Allergens
No allergens listed for this product in our data yet — check the pack.
Checked against the Open Food Facts record · updated 23 Apr 2020
Why it's rated this way
6 additives on this label are on our additives-of-concern list.
Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Southampton Six colour; hyperactivity/attention concern in children.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Southampton Six colour; hyperactivity/attention concern in children.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Indigotine / indigo carmineModerate concernSynthetic dye; allergic-type reactions reported.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Synthetic dye; allergic-type reactions reported.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Synthetic dye; allergic-type reactions reported in sensitive individuals.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Ingredients
- Natural and artificial flavouring0.8%No flag
- Red 40 · E1290.3%High
Southampton Six colour; hyperactivity/attention concern in children.
- Malic acid · E2960.1%No flag
- Strawberry juice concentrate<0.1%No flag
- Niacinamide · E375<0.1%No flag
- Yellow 6 · E110High
Southampton Six colour; hyperactivity/attention concern in children.
- Blue 2 · E132Moderate
Synthetic dye; allergic-type reactions reported.
- Riboflavin · E101No flag
- Bht · E321Moderate
Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
- To preserve freshnessNo flag
- Blue 1 · E133Moderate
Synthetic dye; allergic-type reactions reported in sensitive individuals.
- Caramel color · E150aNo flag
- Ammonia caramel (E150C)Moderate
Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
Show original label text
Corn flour, sugar, oat flour, palm and/or coconut oil, brown sugar, salt, cocoa powder, natural and artificial flavor, sodium citrate, red 40, malic acid, strawberry juice concentrate, reduced iron, niacinamide*, zinc oxide, yellow 6, thiamine mononitrate*, blue 2, riboflavin*, pyridoxine hydrochloride*, bht (to preserve freshness), folic acid*, blue 1, caramel color.
Food health
Nutrition profile and additives of concern
Contains additive of concern
- Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
- Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
- Indigotine / indigo carmineSynthetic dye; allergic-type reactions reported.
- Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
- Ammonia caramelCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
Per-ingredient concern · chemical identity, not food safety
What drives this
- SaltModerate concern
- Sodium CitrateModerate concern
- Reduced IronModerate concern
5 of 13 ingredients not yet assessed · Show allHide
Alternatives
No lower-concern alternatives are available for this product yet.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Ingredient content
Normalized label parsed
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