Declared allergens
This product declares Gluten, Soy.
Declared on pack via Open Food Facts · updated 23 Apr 2020
Sweetened multi-grain cereal, strawberry
Greenveil's read: consider avoiding. Food health critical · 6 additives of concern.
- Critical
Allergens
- Gluten
- Soy
Declared on pack via Open Food Facts · updated 23 Apr 2020
Why it's rated this way
6 additives on this label are on our additives-of-concern list.
Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Southampton Six colour; hyperactivity/attention concern in children.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Southampton Six colour; hyperactivity/attention concern in children.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Indigotine / indigo carmineModerate concernSynthetic dye; allergic-type reactions reported.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Synthetic dye; allergic-type reactions reported.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Synthetic dye; allergic-type reactions reported in sensitive individuals.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Carboxymethyl cellulose (CMC)Minor concernSynthetic emulsifier linked in animal and in-vitro studies to gut-microbiome disruption and intestinal inflammation; human evidence is emerging.
- What it is
- Its role isn't recorded in our data yet.
- Why it's flagged
- Synthetic emulsifier linked in animal and in-vitro studies to gut-microbiome disruption and intestinal inflammation; human evidence is emerging.
- Regulatory basis
- Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
- How sure we are
- High confidence. Matched by the additive code declared on the label.
Ingredients
- Whole grain yellow corn flour24.5%No flag
- Wholemeal oat flour6.1%No flag
- Degerminated yellow corn flour3.1%No flag
- Oat fibre1.5%No flag
- Soluble corn fiber0.8%No flag
- Contains 2% and less of vegetable oil0.4%No flag
- Palm<0.1%No flag
- Glycerin · E422<0.1%No flag
- Strawberry pureeNo flag
- Natural flavouringNo flag
- Citric acid · E330No flag
- Cellulose gum · E466Low
Synthetic emulsifier linked in animal and in-vitro studies to gut-microbiome disruption and intestinal inflammation; human evidence is emerging.
- E341iiiNo flag
- Xanthan gum · E415No flag
- Mono- and diglycerides · E471No flag
- Datem · E472eNo flag
- Sodium alginate · E401No flag
- Red 40 · E129High
Southampton Six colour; hyperactivity/attention concern in children.
- Blue 2 · E132Moderate
Synthetic dye; allergic-type reactions reported.
- Turmeric color · E100No flag
- Yellow 6 · E110High
Southampton Six colour; hyperactivity/attention concern in children.
- Blue 1 · E133Moderate
Synthetic dye; allergic-type reactions reported in sensitive individuals.
- Bht for freshnessNo flag
- Caramel color · E150aNo flag
- MineralsNo flag
- Ascorbic acid · E300No flag
- Sodium ascorbate · E301No flag
- Niacinamide · E375No flag
- Vitamin b2 · E101No flag
- Riboflavin · E101No flag
- Ammonia caramel (E150C)Moderate
Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
Show original label text
Sugar, whole grain yellow corn flour, wheat flour, whole grain oat flour, degerminated yellow corn flour, oat fiber, soluble corn fiber, contains 2% or less of vegetable oil (partially hydrogenated coconut, soybean and /or cottonseed, palm), salt, invert sugar, glycerin, dextrose, apple flakes, strawberry puree concentrate, natural flavor, modified corn starch, sodium citrate, cornstarch, citric acid, cellulose gel, cellulose gum, tricalcium phosphate, xanthan gum, mono - and diglycerides, datem, sodium alginate, red 40, blue 2, turmeric color, yellow 6, annatto color, blue 1, bht for freshness, caramel color. vitamins and minerals: vitamin c (ascorbic acid and sodium ascorbate), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, folic acid, vitamin d, vitamin b12.
Alerts
Food health
Nutrition profile and additives of concern
Contains additive of concern
- Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
- Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
- Indigotine / indigo carmineSynthetic dye; allergic-type reactions reported.
- Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
- Ammonia caramelCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
- Carboxymethyl cellulose (CMC)Synthetic emulsifier linked in animal and in-vitro studies to gut-microbiome disruption and intestinal inflammation; human evidence is emerging.
Per-ingredient concern · chemical identity, not food safety
What drives this
- Vitamin DCritical concern
- Retinyl PalmitateHigh concern
- SaltModerate concern
5 of 20 ingredients not yet assessed · Show allHide
Alternatives
No lower-concern alternatives are available for this product yet.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
Trust & sources
Where this product data comes from
How we assembled this record: source coverage, image cache state, review state, and the active product version.
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Ingredient content
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