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Plant Based Foods And Beverages · 0038000017100

Sweetened multi-grain cereal, sweetened

Greenveil's read: consider avoiding. Food health critical · 5 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten
  • Soy

Declared on pack via Open Food Facts · updated 23 Apr 2020

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Why it's rated this way

5 additives on this label are on our additives-of-concern list.

  1. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Indigotine / indigo carmineModerate concernSynthetic dye; allergic-type reactions reported.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Sugar51.6%No flag›
  • Corn flour24.2%No flag›
  • Wheat flour12.1%No flag›
  • Oat flour6.1%No flag›
  • Vegetable oil3%No flag›
  • One and more of1.5%No flag
  • Coconut1.5%No flag›
  • Cottonseed0.8%No flag›
  • Soya bean0.8%No flag›
  • Salt0.6%No flag›
  • Sodium ascorbate · E3010.6%No flag
  • Ascorbic acid · E3000.6%No flag
  • Vitamin c0.6%No flag›
  • Niacinamide · E3750.6%No flag
  • Reduced iron0.3%No flag›
  • Natural orange0.2%No flag
  • Lemon<0.1%No flag›
  • Cherry<0.1%No flag›
  • Raspberry<0.1%No flag›
  • Blueberry<0.1%No flag›
  • LimeNo flag›
  • With other natural flavouringNo flag
  • Red #40 · E129High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Blue #2 · E132Moderate

    Synthetic dye; allergic-type reactions reported.

  • Zinc oxideNo flag›
  • Yellow #6 · E110High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Turmeric color · E100No flag
  • Pyridoxine hydrochlorideNo flag›
  • Vitamin b6No flag›
  • Blue #1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Riboflavin · E101No flag
  • Vitamin b2 · E101No flag
  • Thiamin hydrochlorideNo flag›
  • ThiaminNo flag›
  • Annatto colorNo flag›
  • Retinyl palmitateNo flag›
  • Bht · E321Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • PreservativeNo flag
  • Folic acidNo flag›
  • Vitamin b12No flag›
  • Vitamin dNo flag›
Show original label text

Sugar, corn flour; wheat flour; oat flour; partially hydrogenated vegetable oil (one or more of: coconut, cottonseed, and soybean); salt; sodium ascorbate and ascorbic acid (vitamin c); niacinamide; reduced iron; natural orange, lemon, cherry, raspberry, blueberry, lime, and other natural flavors; red #40; blue #2; zinc oxide; yellow #6; turmeric color; pyridoxine hydrochloride (vitamin b6); blue #1; riboflavin (vitamin b2); thiamin hydrochloride (vitamin b1); annatto color; vitamin a palmitate; bht (preservative); folic acid; vitamin b12; vitamin d.

Alerts

Declared allergens

This product declares Gluten, Soy.

Declared on pack via Open Food Facts · updated 23 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Indigotine / indigo carmineSynthetic dye; allergic-type reactions reported.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 critical · 1 high · 1 minor · 7 low · 10 not assessed

10 of 20 ingredients not yet assessed · Show all

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

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