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Plant Based Foods And Beverages · 0007078447902

Sweetened multigrain cereal

Greenveil's read: consider avoiding. Food health critical · 4 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten

Declared on pack via Open Food Facts · updated 4 Oct 2024

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Why it's rated this way

4 additives on this label are on our additives-of-concern list.

  1. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Flour52%No flag›
  • Corn26.7%No flag›
  • Wheat12.7%No flag›
  • Oat12.7%No flag›
  • Sugar24%No flag›
  • Colour12%No flag
  • Yellow 6 · E1106%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Red 40 · E1293%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Blue 1 · E1331.5%Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Oleoresin0.8%No flag›
  • Annatto · E160b0.8%No flag
  • Salt0.5%No flag›
  • Natural flavouring0.5%No flag
  • Preservative0.5%No flag
  • Bht · E3210.5%Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • Vitamins0.5%No flag›
  • Minerals0.5%No flag
  • Calcium carbonate · E170i0.5%No flag
  • Vitamin c0.5%No flag›
  • Sodium ascorbate · E3010.5%No flag
  • Vitamin a0.5%No flag›
  • Retinyl palmitate0.5%No flag›
  • Reduce iron0.5%No flag
  • Niacinamide · E3750.5%No flag
  • Zinc0.5%No flag›
  • Zinc oxide0.5%No flag›
  • Vitamins0.5%No flag›
  • Vitamin b120.5%No flag›
  • Cyanocobalamin0.5%No flag›
  • Vitamin d0.5%No flag›
  • Cholecalciferol0.5%No flag›
  • Vitamin b60.5%No flag›
  • Pyridoxine hydrochloride0.5%No flag›
  • Vitamin b2 · E1010.5%No flag
  • Riboflavin · E1010.5%No flag
  • Vitamins0.5%No flag›
  • Thiamin0.5%No flag›
  • Thiamin hydrochloride0.5%No flag›
  • Folic acid0.5%No flag›
  • Bht added to packaging to help preserve freshness1.3%No flag
Show original label text

Flour (corn, wheat, oat), sugar, color (yellow 6, red 40, blue 1, oleoresin, annatto extract), salt, natural flavor, preservative (bht). vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate), vitamin a (palmitate), reduce iron, niacinamide, zinc (zinc oxide), vitamin b12 (cyanocobalamin), vitamin d (cholecalciferol), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, bht added to packaging to help preserve freshness.

Alerts

Declared allergens

This product declares Gluten.

Declared on pack via Open Food Facts · updated 4 Oct 2024

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 critical · 6 low · 7 not assessed

7 of 14 ingredients not yet assessed · Show all
  2. 09VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

25 items

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