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Plant Based Foods And Beverages · 0021130287758

Sweetened multigrain cereal

Greenveil's read: consider avoiding. Food health critical · 5 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Gluten

Declared on pack via Open Food Facts · updated 23 Apr 2020

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Why it's rated this way

5 additives on this label are on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. Butylated hydroxytoluene (BHT)Moderate concernAntioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Sugar51.7%No flag›
  • Corn flour24.1%No flag›
  • Wheat flour12.1%No flag›
  • Wholemeal oat flour6%No flag
  • Corn syrup3%No flag›
  • Salt0.6%No flag›
  • Calcium carbonate · E170i0.6%No flag
  • Maltodextrin0.6%No flag›
  • Apple juice0.6%No flag›
  • Apple0.4%No flag›
  • Cinnamon0.2%No flag›
  • Dextrose<0.1%No flag›
  • Modified corn starch<0.1%No flag›
  • Yellow 6 · E110<0.1%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • E500ii<0.1%No flag
  • Corn syrup solidsNo flag›
  • Red 40 · E129High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Yellow 5 · E102High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Blue 1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Natural flavouringNo flag
  • Bht added to preserve freshness · E321Moderate

    Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

  • VitaminsNo flag›
  • MineralsNo flag
  • Ferric orthophosphateNo flag›
  • IronNo flag›
  • Niacinamide · E375No flag
  • Vitamin b3 · E375No flag
  • Zinc oxideNo flag›
  • Thiamin mononitrateNo flag›
  • ThiaminNo flag›
  • Calcium pantothenateNo flag›
  • Pantothenic acidNo flag›
  • Pyridoxine hydrochlorideNo flag›
  • Vitamin b6No flag›
  • Folic acidNo flag›
Show original label text

Sugar, corn flour, wheat flour, whole grain oat flour, corn syrup, salt, calcium carbonate, maltodextrin, apple juice concentrate, apple solids, cinnamon, dextrose, modified corn starch, yellow 6, baking soda, corn syrup solids, red 40, yellow 5, blue 1, natural flavor, bht added to preserve freshness. vitamins and minerals: ferric orthophosphate (iron), niacinamide (vitamin b3), zinc oxide, thiamine mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid.

Alerts

Declared allergens

This product declares Gluten.

Declared on pack via Open Food Facts · updated 23 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 minor · 11 low · 5 not assessed

5 of 17 ingredients not yet assessed · Show all
  5. 17VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

29 items

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