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Plant Based Foods And Beverages · 0038000109720

Sweetened rice cereal

Greenveil's read: consider avoiding. Food health critical · 7 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

  • Dairy
  • Soy

Declared on pack via Open Food Facts · updated 23 Apr 2020

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Why it's rated this way

7 additives on this label are on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. ErythrosineModerate concernIodine-based red dye; thyroid effects in animal studies; restricted uses.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Iodine-based red dye; thyroid effects in animal studies; restricted uses.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. Indigotine / indigo carmineModerate concernSynthetic dye; allergic-type reactions reported.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  6. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  7. Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Long grain rice59.9%No flag
  • Sugar18.8%No flag›
  • Cocoa10.7%No flag›
  • Contains 2% and less of iodized salt1.6%No flag
  • Salt0.8%No flag›
  • Potassium iodate · E9170.8%No flag
  • Palm kernel oil1.6%No flag›
  • Malt flavouring1.6%No flag
  • Natural and artificial flavouringNo flag
  • Yellow 6 · E110High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Red 40 · E129High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Red 3 · E127Moderate

    Iodine-based red dye; thyroid effects in animal studies; restricted uses.

  • Blue 1 · E133Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • SaltNo flag›
  • Blue 2 · E132Moderate

    Synthetic dye; allergic-type reactions reported.

  • Yellow 5 · E102High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Caramel color · E150aNo flag
  • Bht for freshnessNo flag
  • VitaminsNo flag›
  • MineralsNo flag
  • Calcium carbonate · E170iNo flag
  • Vitamin cNo flag›
  • Ascorbic acid · E300No flag
  • Reduced ironNo flag›
  • Niacinamide · E375No flag
  • Vitamin e acetateNo flag›
  • Zinc oxideNo flag›
  • Retinyl palmitateNo flag›
  • VitaminsNo flag›
  • Vitamin b12No flag›
  • Vitamin b6No flag›
  • Pyridoxine hydrochlorideNo flag›
  • ThiaminNo flag›
  • Thiamin mononitrateNo flag›
  • VitaminsNo flag›
  • Vitamin b2 · E101No flag
  • Riboflavin · E101No flag
  • Folic acid6%No flag›
  • Ammonia caramel (E150C)Moderate

    Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.

Show original label text

Long grain rice, sugar, cocoa, contains 2% or less of iodized salt (salt, potassium iodate), palm kernel oil, malt flavor, natural and artificial flavors (contains milk and soy), yellow 6, red 40, red 3, blue 1, salt, blue 2, yellow 5, caramel color, bht for freshness. vitamins and minerals: calcium carbonate, vitamin c (ascorbic acid), reduced iron, niacinamide, vitamin e acetate, zinc oxide, vitamin a palmitate, vitamin b12, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamine mononitrate), vitamin b2 (riboflavin), folic acid.

Alerts

Declared allergens

This product declares Dairy, Soy.

Declared on pack via Open Food Facts · updated 23 Apr 2020

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • ErythrosineIodine-based red dye; thyroid effects in animal studies; restricted uses.
  • Indigotine / indigo carmineSynthetic dye; allergic-type reactions reported.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Ammonia caramelCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.

Per-ingredient concern · chemical identity, not food safety

What drives this

1 high · 1 minor · 7 low · 5 not assessed

5 of 14 ingredients not yet assessed · Show all
  3. 12VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

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33 items

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