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Plant Based Foods And Beverages · 0884912003751

Sweetened rice cereal

Greenveil's read: consider avoiding. Food health critical · 6 additives of concern.

Food health
Critical
Chemical concern
Not assessed

Allergens

No allergens listed for this product in our data yet — check the pack.

Checked against the Open Food Facts record · updated 23 Apr 2020

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Why it's rated this way

6 additives on this label are on our additives-of-concern list.

  1. TartrazineHigh concernSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  2. Sunset yellow FCFHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  3. Allura red ACHigh concernSouthampton Six colour; hyperactivity/attention concern in children.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Southampton Six colour; hyperactivity/attention concern in children.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  4. Indigotine / indigo carmineModerate concernSynthetic dye; allergic-type reactions reported.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  5. Brilliant blue FCFModerate concernSynthetic dye; allergic-type reactions reported in sensitive individuals.
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Synthetic dye; allergic-type reactions reported in sensitive individuals.
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.
  6. Butylated hydroxyanisole (BHA)Moderate concernAntioxidant; classified as possibly carcinogenic to humans (animal forestomach tumours).
    What it is
    Its role isn't recorded in our data yet.
    Why it's flagged
    Antioxidant; classified as possibly carcinogenic to humans (animal forestomach tumours).
    Regulatory basis
    Greenveil's curated additives-of-concern list, which cites the authority behind each entry.
    How sure we are
    High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.

Ingredients

  • Rice51.8%No flag›
  • Sugar16.7%No flag›
  • Hydrogenated vegetable oil15.8%No flag›
  • Coconut vegetable oil7.9%No flag›
  • Palm vegetable oil7.9%No flag›
  • Kernel oils7.9%No flag
  • Salt0.6%No flag›
  • Contains less than 0.5% of natural0.6%No flag
  • Artificial flavouring0.6%No flag
  • Red 40 · E1290.6%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Yellow 6 · E1100.6%High

    Southampton Six colour; hyperactivity/attention concern in children.

  • Turmeric oleoresin0.6%No flag›
  • Colour0.6%No flag
  • Blue 1 · E1330.6%Moderate

    Synthetic dye; allergic-type reactions reported in sensitive individuals.

  • Yellow 5 · E1020.6%High

    Southampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.

  • Blue 2 · E1320.6%Moderate

    Synthetic dye; allergic-type reactions reported.

  • Bha · E3200.6%Moderate

    Antioxidant; classified as possibly carcinogenic to humans (animal forestomach tumours).

  • To help protect flavor0.6%No flag
  • Vitamins0.6%No flag›
  • Minerals0.4%No flag
  • Sodium ascorbate · E3010.4%No flag
  • Ascorbic acid · E3000.2%No flag
  • Vitamin c0.2%No flag›
  • Niacinamide · E375<0.1%No flag
  • Reduced iron<0.1%No flag›
  • Zinc oxide<0.1%No flag›
  • Vitamins<0.1%No flag›
  • Vitamin b6No flag›
  • Retinyl palmitateNo flag›
  • Riboflavin · E101No flag
  • Vitamin b2 · E101No flag
  • Thiamin mononitrateNo flag›
  • ThiaminNo flag›
  • Folic acidNo flag›
  • Vitamin b12No flag›
  • CholecalciferolNo flag›
Show original label text

Rice, sugar, hydrogenated vegetable oil (coconut and palm kernel oils), salt, contains less than 0.5% of natural and artificial flavor, red 40, yellow 6, turmeric oleoresin (color), blue 1, yellow 5, blue 2, bha (to help protect flavor). vitamins and minerals: sodium ascorbate (source of vitamin c), ascorbic acid (vitamin c), niacinamide, reduced iron, zinc oxide (source of zinc), vitamin b6, vitamin a palmitate, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin b12, vitamin d3.

Food health

Nutrition profile and additives of concern

Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Indigotine / indigo carmineSynthetic dye; allergic-type reactions reported.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • Butylated hydroxyanisole (BHA)Antioxidant; classified as possibly carcinogenic to humans (animal forestomach tumours).

Per-ingredient concern · chemical identity, not food safety

What drives this

1 high · 1 minor · 6 low · 6 not assessed

6 of 14 ingredients not yet assessed · Show all
  4. 12VitaminsNot assessed

Trust & sources

Where this product data comes from

How we assembled this record: source coverage, image cache state, review state, and the active product version.

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Ingredient content

Normalized label parsed

28 items

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