Multigrain O's Cereal

Why it's rated this way

3 additives on this label are on our additives-of-concern list.

1. Ammonia caramelModerate concernCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Caramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

2. Annatto / bixin / norbixinMinor concernNatural colour; occasional allergic/intolerance reactions.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Natural colour; occasional allergic/intolerance reactions.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

3. Sodium phosphatesMinor concernInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

   What it is

   Its role isn't recorded in our data yet.

   Why it's flagged

   Inorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

   Regulatory basis

   Greenveil's curated additives-of-concern list, which cites the authority behind each entry.

   How sure we are

   High confidence. Matched by the additive code declared on the label.

A food's rating also reflects nutrition (Nutri-Score) and processing (NOVA); the additives above are the ingredient-level part of it.