Up White Advanced Whitening Zahncreme

Why it's rated this way

2 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, Calcium Hydroxide.

1. Calcium HydroxideMinor concernAlkali (slaked lime), the same kind of ingredient as sodium hydroxide. In an oleo-calcareous liniment it reacts with the oil to form calcium soaps; elsewhere it adjusts pH. The EU caps the alkalinity it may leave (pH 11 for pH-adjuster use); the higher limits are only for hair straighteners and depilatories, which also carry other restricted actives.

   What it is

   Its recorded role: buffering and ph adjuster. About Calcium Hydroxide

   Why it's flagged

   Alkali (slaked lime), the same kind of ingredient as sodium hydroxide. In an oleo-calcareous liniment it reacts with the oil to form calcium soaps; elsewhere it adjusts pH. The EU caps the alkalinity it may leave (pH 11 for pH-adjuster use); the higher limits are only for hair straighteners and depilatories, which also carry other restricted actives.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. Sodium FluorideMinor concernAnticavity active in toothpaste; beneficial at compliant levels.

   What it is

   Its recorded role: antiplaque and oral care. About Sodium Fluoride

   Why it's flagged

   Anticavity active in toothpaste; beneficial at compliant levels.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: all 19 ingredients recognised.