COLOR WOW Extra Strength Dream Coat

Why it's rated this way

4 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, Methylparaben.

1. MethylparabenModerate concernEndocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   What it is

   Its recorded role: preservative and fragrance. About Methylparaben

   Why it's flagged

   Endocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. PropylparabenModerate concernEndocrine-activity concern; tighter EU limits than methyl/ethyl.

   What it is

   Its recorded role: preservative and fragrance. About Propylparaben

   Why it's flagged

   Endocrine-activity concern; tighter EU limits than methyl/ethyl.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

3. Cetrimonium ChlorideMinor concernHair-conditioning quaternary ammonium. It irritates skin and eyes at high strength, so the EU caps it (other than as a preservative) at 2.5 % in rinse-off hair products, 1 % in leave-on hair products and 0.5 % in leave-on face products — the levels the SCCS found safe.

   What it is

   Its recorded role: preservative and antimicrobial. About Cetrimonium Chloride

   Why it's flagged

   Hair-conditioning quaternary ammonium. It irritates skin and eyes at high strength, so the EU caps it (other than as a preservative) at 2.5 % in rinse-off hair products, 1 % in leave-on hair products and 0.5 % in leave-on face products — the levels the SCCS found safe.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

4. Hydrolyzed Wheat ProteinMinor concernWheat protein fragments, used for conditioning. Soap with a large-peptide wheat hydrolysate caused wheat allergies in Japan, so the EU caps the average peptide size at 3.5 kDa; relevant if you have a wheat allergy.

   What it is

   Its recorded role: skin conditioning and hair conditioning. About Hydrolyzed Wheat Protein

   Why it's flagged

   Wheat protein fragments, used for conditioning. Soap with a large-peptide wheat hydrolysate caused wheat allergies in Japan, so the EU caps the average peptide size at 3.5 kDa; relevant if you have a wheat allergy.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: all 21 ingredients recognised.