mouth fresh

Why it's rated this way

2 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, Sodium Fluoride.

1. Sodium FluorideMinor concernAnticavity active in toothpaste; beneficial at compliant levels.

   What it is

   Its recorded role: antiplaque and oral care. About Sodium Fluoride

   Why it's flagged

   Anticavity active in toothpaste; beneficial at compliant levels.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. C Blue #1Minor concernPermitted cosmetic colorant.

   What it is

   Its recorded role: colorant and hair dyeing. About C Blue #1

   Why it's flagged

   Permitted cosmetic colorant.

   Regulatory basis

   EU Cosmetics Regulation, Annex IV — permitted colourant, with conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: 13 of 14 ingredients recognised.