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  3. Cereal
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Cereal

Greenveil's read: consider avoiding.

Food health
Critical
Chemical concern
Not assessed
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  • Wholemeal oat flour51.4%—
  • Sugar15.6%—›
  • Degerminated yellow corn flour15.6%—
  • Rice flour8.7%—›
  • Oat fibre4.3%—
  • Contains 2% and less of corn syrup2.2%—
  • Modified corn starch1.1%—›
  • Dextrose0.5%—›
  • Natural and artificial flavouring0.3%—
  • Salt0.1%—›
  • E428<0.1%—
  • E452i<0.1%—
  • E500ii<0.1%—
  • E129⚠ High
  • E102⚠ High
  • E133⚠ Moderate
  • E110⚠ High
  • Bht for freshness—
  • Wheat flour—›
  • Vitamins—›
  • Minerals—
  • Vitamin c—›
  • E300—
  • E375—
  • Reduced iron—›
  • Zinc oxide—›
  • Vitamin b6—›
  • Pyridoxine hydrochloride—›
  • Vitamins—›
  • E101—
  • E101—
  • Retinyl palmitate—›
  • Vitamins—›
  • Thiamin—›
  • Thiamin hydrochloride—›
  • Folic acid—›
  • Vitamin b12—›
  • Cholecalciferol—›
  • Polyphosphates (E452)⚠ Low
Show original label text

Whole grain oat flour, sugar, degerminated yellow corn flour, rice flour, oat fiber, contains 2% or less of corn syrup, modified corn starch, dextrose, natural and artificial flavor, salt, gelatin, sodium hexametaphosphate, baking soda, red 40, yellow 5, blue 1, yellow 6, bht for freshness, wheat flour. vitamins and minerals: vitamin c (ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin a palmitate, vitamin b1 (thiamin hydrochloride), folic acid, vitamin b12, vitamin d3.

Food health

Nutrition profile and additives of concern

⚠Contains additive of concern
  • TartrazineSouthampton study link to hyperactivity/attention effects in children; can trigger reactions in sensitive individuals.
  • Sunset yellow FCFSouthampton Six colour; hyperactivity/attention concern in children.
  • Allura red ACSouthampton Six colour; hyperactivity/attention concern in children.
  • Brilliant blue FCFSynthetic dye; allergic-type reactions reported in sensitive individuals.
  • PolyphosphatesInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Per-ingredient concern · chemical identity, not food safety

  1. 01SUGARCompoundNot assessed
  2. 02BROWN RICECompoundNot assessed
  3. 03HETASTARCHCompoundNot assessed
  4. 04GLUCOSE MONOHYDRATE [WHO-IP]CompoundNot assessed
  5. 05GLUCOSECompoundNot assessed
  6. 06DEXTROSECompoundNot assessed
  7. 07SALTCompoundNot assessed
  8. 08WHEATCompoundNot assessed
  9. 09VitaminsActiveNot assessed
  10. 10IRONCompoundNot assessed
  11. 11CI 77947CompoundMinor concern
  12. 12PYRIDOXINECompoundNot assessed
  13. 13Vitamin B6ActiveNot assessed
  14. 14RETINYL PALMITATECompoundHigh concern
  15. 15THIAMINECompoundNot assessed
  16. 16THIAMINE IONCompoundNot assessed
  17. 17THIAMINE HCLCompoundNot assessed
  18. 18FOLIC ACIDActiveNot assessed
  19. 19COBALAMINCompoundNot assessed
  20. 20CYANOCOBALAMINCompoundNot assessed
  21. 21ErgocalciferolCompoundCritical concern
  22. 22VITAMIN D3ActiveNot assessed

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