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  3. Cereal
Cereal
Mom Brands·Plant Based Foods And Beverages · 0042400039051

Cereal

Greenveil's read: consider avoiding.

Food health
Critical
Chemical concern
Not assessed
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  • Wheat52.1%—›
  • Sugar24%—›
  • Rice flour12%—›
  • Canola oil6%—›
  • Fructose3%—›
  • Contains 2% and less of1.5%—
  • Dextrose1.5%—›
  • Maltodextrin0.7%—›
  • Salt0.4%—›
  • E170i0.2%—
  • Cinnamon<0.1%—›
  • Soya lecithin<0.1%—›
  • E339iii<0.1%—
  • E160b<0.1%⚠ Low
  • E150a—
  • Natural flavouring—
  • E321⚠ Moderate
  • Vitamins—›
  • Minerals—
  • Ferric orthophosphate—›
  • E375—
  • E375—
  • Zinc oxide—›
  • Thiamin mononitrate—›
  • Thiamin—›
  • Calcium pantothenate—›
  • Pantothenic acid—›
  • Pyridoxine hydrochloride—›
  • Vitamin b6—›
  • Folic acid—›
  • Ammonia caramel (E150C)⚠ Moderate
  • Sodium phosphates (E339)⚠ Low
Show original label text

Whole grain wheat, sugar, rice flour, canola oil, fructose, contains 2% or less of: dextrose, maltodextrin, salt, calcium carbonate, cinnamon, soy lecithin, trisodium phosphate, annatto and caramel color, natural flavor, bht added to preserve freshness. vitamins and minerals: ferric orthophosphate (source of iron), niacinamide (vitamin b3), zinc oxide (source of zinc), thiamin mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid.

Food health

Nutrition profile and additives of concern

⚠Contains additive of concern
  • Ammonia caramelCaramel colour class III; may contain 4-methylimidazole (4-MEI), an animal carcinogen.
  • Butylated hydroxytoluene (BHT)Antioxidant; animal-study tumour/endocrine signals; structurally related to BHA.
  • Annatto / bixin / norbixinNatural colour; occasional allergic/intolerance reactions.
  • Sodium phosphatesInorganic phosphate additives are highly bioavailable; high additive-phosphate intake is associated with increased cardiovascular and kidney burden, particularly in chronic kidney disease.

Per-ingredient concern · chemical identity, not food safety

  1. 01WHEATCompoundNot assessed
  2. 02SUGARCompoundNot assessed
  3. 03BROWN RICECompoundNot assessed
  4. 04CANOLA OILCompoundNot assessed
  5. 05FRUCTOSECompoundNot assessed
  6. 06MALTODEXTRINCompoundNot assessed
  7. 07SALTCompoundNot assessed
  8. 08CINNAMONCompoundNot assessed
  9. 09SOYBEAN LECITHINCompoundNot assessed
  10. 10Lecithins, polymers with glycerol, oiticica oil, phthalic anhydride and soybean oilCompoundNot assessed
  11. 11VitaminsActiveNot assessed
  12. 12CI 77947CompoundMinor concern
  13. 13THIAMINE NITRATECompoundNot assessed
  14. 14CALCIUM PANTOTHENATECompoundNot assessed
  15. 15CALCIUM PANTOTHENATE, (S)-CompoundNot assessed
  16. 16PYRIDOXINE HCLCompoundNot assessed
  17. 17FOLIC ACIDActiveNot assessed

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