Oral-B 3D White Luxe Diamond Strong Whitening Toothpaste 95g

Why it's rated this way

2 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, Ci 77891.

1. Ci 77891Minor concernPermitted white pigment and UV filter. Inhaled titanium dioxide powder is a suspected carcinogen, so the EU restricts it in loose face powders and hair sprays and bars it from any product that could be breathed in; in creams, toothpaste and other non-sprayed products those limits do not come into play.

   What it is

   Its recorded role: uv filter and uv absorber. About Ci 77891

   Why it's flagged

   Permitted white pigment and UV filter. Inhaled titanium dioxide powder is a suspected carcinogen, so the EU restricts it in loose face powders and hair sprays and bars it from any product that could be breathed in; in creams, toothpaste and other non-sprayed products those limits do not come into play.

   Regulatory basis

   EU Cosmetics Regulation, Annex IV — permitted colourant, with conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. Sodium FluorideMinor concernAnticavity active in toothpaste; beneficial at compliant levels.

   What it is

   Its recorded role: antiplaque and oral care. About Sodium Fluoride

   Why it's flagged

   Anticavity active in toothpaste; beneficial at compliant levels.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: all 16 ingredients recognised.