Olay Total Effects Face Cream Moisturiser Normal SPF 15 50g

Why it's rated this way

5 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, Ethylparaben.

1. EthylparabenModerate concernEndocrine-activity debate; consumer avoid-list. EU-permitted preservative.

   What it is

   Its recorded role: preservative and fragrance. About Ethylparaben

   Why it's flagged

   Endocrine-activity debate; consumer avoid-list. EU-permitted preservative.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. Methyl ParabenModerate concernEndocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   What it is

   Its recorded role: preservative and fragrance. About Methyl Paraben

   Why it's flagged

   Endocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

3. PropylparabenModerate concernEndocrine-activity concern; tighter EU limits than methyl/ethyl.

   What it is

   Its recorded role: preservative and fragrance. About Propylparaben

   Why it's flagged

   Endocrine-activity concern; tighter EU limits than methyl/ethyl.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

4. BhtModerate concernSynthetic antioxidant. The EU restricts it to 0.001 % in mouthwash, 0.1 % in toothpaste and 0.8 % in other cosmetics; the SCCS found it safe within those limits, but it is a common avoidance ingredient.

   What it is

   Its recorded role: antioxidant and fragrance. About Bht

   Why it's flagged

   Synthetic antioxidant. The EU restricts it to 0.001 % in mouthwash, 0.1 % in toothpaste and 0.8 % in other cosmetics; the SCCS found it safe within those limits, but it is a common avoidance ingredient.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

5. Titanium DioxideMinor concernPermitted white pigment and UV filter. Inhaled titanium dioxide powder is a suspected carcinogen, so the EU restricts it in loose face powders and hair sprays and bars it from any product that could be breathed in; in creams, toothpaste and other non-sprayed products those limits do not come into play.

   What it is

   Its recorded role: uv filter and uv absorber. About Titanium Dioxide

   Why it's flagged

   Permitted white pigment and UV filter. Inhaled titanium dioxide powder is a suspected carcinogen, so the EU restricts it in loose face powders and hair sprays and bars it from any product that could be breathed in; in creams, toothpaste and other non-sprayed products those limits do not come into play.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: 36 of 39 ingredients recognised.