Olay Total Effects Touch Of Foundation Moisturiser 50g

Why it's rated this way

5 ingredients on this label are flagged. A cosmetic's rating is set by its most serious finding — here, Ethylparaben.

1. EthylparabenModerate concernEndocrine-activity debate; consumer avoid-list. EU-permitted preservative.

   What it is

   Its recorded role: preservative and fragrance. About Ethylparaben

   Why it's flagged

   Endocrine-activity debate; consumer avoid-list. EU-permitted preservative.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

2. MethylparabenModerate concernEndocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   What it is

   Its recorded role: preservative and fragrance. About Methylparaben

   Why it's flagged

   Endocrine-activity debate; common consumer avoid-list item. EU-permitted preservative.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

3. PropylparabenModerate concernEndocrine-activity concern; tighter EU limits than methyl/ethyl.

   What it is

   Its recorded role: preservative and fragrance. About Propylparaben

   Why it's flagged

   Endocrine-activity concern; tighter EU limits than methyl/ethyl.

   Regulatory basis

   Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

4. Titanium DioxideMinor concernPermitted white pigment and UV filter. Inhaled titanium dioxide powder is a suspected carcinogen, so the EU restricts it in loose face powders and hair sprays and bars it from any product that could be breathed in; in creams, toothpaste and other non-sprayed products those limits do not come into play.

   What it is

   Its recorded role: uv filter and uv absorber. About Titanium Dioxide

   Why it's flagged

   Permitted white pigment and UV filter. Inhaled titanium dioxide powder is a suspected carcinogen, so the EU restricts it in loose face powders and hair sprays and bars it from any product that could be breathed in; in creams, toothpaste and other non-sprayed products those limits do not come into play.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

5. PolyacrylamideMinor concernFilm-forming or conditioning polymer made from acrylamide. The polymer itself is not the concern: the EU limits the leftover acrylamide monomer (a carcinogen) to 0.1 mg/kg in leave-on body products and 0.5 mg/kg in others, a purity specification the raw material has to meet.

   What it is

   Its recorded role: antistatic and binding. About Polyacrylamide

   Why it's flagged

   Film-forming or conditioning polymer made from acrylamide. The polymer itself is not the concern: the EU limits the leftover acrylamide monomer (a carcinogen) to 0.1 mg/kg in leave-on body products and 0.5 mg/kg in others, a purity specification the raw material has to meet.

   Regulatory basis

   EU Cosmetics Regulation, Annex III — allowed only within set limits and conditions; Greenveil's curated cosmetic-ingredient concern list.

   How sure we are

   High confidence. The label names this substance exactly.

Assessed against the label as captured: 37 of 38 ingredients recognised.